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What's On My Mind with Tzivia Cohen

Tzivia Cohen

A marketing community for leaders and changemakers.

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Substack
PricingOnly free issuesPublishesWeekly
Issues19Founded2 years agoLast Issue5 months ago
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Latest Issues

Question #2: Performance Marketing Fails

Submitted Question:
”How to find a true expert that can help us dig out of a performance marketing issue? So many of these self proclaimed experts have terrible work ethics. They are fawning all over you before you pay them, and then the...

5 months ago
1

Question #1: Why Your Volunteer Problem Isn’t actually a Volunteer Problem

Tip: Read this intro first so you can understand why I answer the way I do.

Submitted Question:

“We are trying very hard to reach out to different communities within [Location] and are having a very difficult time recruiting volunteers....

6 months ago
2

Your Toughest Marketing Questions, Answered Here.

I’m a real marketing nerd.

Marketing questions and challenges are my favorite; not because they’re easy to answer, but because they’re almost never what they seem.

On the surface, most marketing questions sound tactical. But underneath, t...

6 months ago
2

Fearless Marketing Leadership Principle #5: Delegate with Intention

It doesn’t matter how much marketing experience you have; you can’t do it alone.

The variety of skill sets required to be effective is quite vast. Think strategy, messaging, branding, writing, design, paid media, social, email, SEO, commu...

a year ago

Principle #4: Embrace Change

It’s been a bit of a while since my last email, so feel free to catch up before you dive in:

Principle #1
Principle #2
Principle #3

Ready? Let’s dive into the fourth principle of Fearless Marketing Leadership: Embrace Change.

The onl...

a year ago

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  • Tzivia Cohen

    I help marketing leaders do things differently.

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