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Who We Need To Be

Randy Deutsch

We have a brief window to become better versions of ourselves, remaining essential, indispensable, flourishing into the future. This stack is dedicated to that pursuit.

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Latest Issues

To MBA or not to MBA, that is the question

Over the 25 years I’ve served as a full time university professor, I’ve heard architecture firm principals complain that we must teach business to their future hires.

Only we do teach business. So, what gives?

In my professional practice...

5 days ago
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2

Review of the AIA AI Toolkit for firms

“I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum, which is what I am, let’s face it.” – Marlon Brando, On the Waterfront

AIA AI Toolkit for AI literacy, policy and change management launched this mon...

8 days ago
2

No one becomes an architect to design data centers

No one becomes an architect to design data centers.

That said, there is a 1-in-3 chance you will work on one in the year ahead, if you aren’t working on one already.

Seeing the initials DC you’d be excused for thinking of our nation’s cap...

10 days ago
3

Looking out for number one

My school’s fall semester starts today. ~~Besides procrastinating from completing my syllabi and course assignments,~~ what I will attempt in this post is – in the face of an all-powerful AI – to argue for you.

Specifically, for you to bui...

14 days ago
2

Encore for the architect-as-conductor

[SPOILER ALERT] This post contains spoilers so don’t say you haven’t been warned.

What are we to make of the fact that 100% of students go into architecture to design and only 10% of architects will ever design a building?

In my 40+ year...

20 days ago
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2

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  • Randy Deutsch

    Randy Deutsch FAIA is an architect, educator, author, keynote speaker & AI researcher. In 2020 Randy was elevated to Fellow of the AIA and Sr Fellow of the Design Futures Council https://www.randydeutsch.com

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