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Who We Need To Be

Randy Deutsch

We have a brief window to become better versions of ourselves, remaining essential, indispensable, flourishing into the future. This stack is dedicated to that pursuit.

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Substack
PricingOnly free issuesPublishesDaily
Issues70Founded6 months agoLast Issue5 days ago
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Latest Issues

Do architects still matter?

In this Substack we explore existential crises in the industry. This post is no different.

If you are interested in, say, seven buildings that demonstrate the versatility of bamboo, you’ve come to the wrong place. Look elsewhere.

If this...

5 days ago
2
1

The culture of comments

I take great pride in learning this morning that my latest post is a top-ranked Substack Bestseller in Technology.

A sincere thank you for reading.

Today in fact marks 6 months to the day since I launched my Substack and want to mark the...

8 days ago
3

How I started a firm with no clients and had three by the end of day one

In this post I’ll explore how I started my own firm and recommend you start yours; the worst and best reasons for starting a practice; what good, well-meaning advice you can ignore; questions everyone should ask themselves before making the...

12 days ago
20
2

Differentiators are more important now that AI’s here

Thirty-five years ago in 1991, as a young designer in an architecture firm in Chicago, I was asked yet again by management to work on a design competition. All of my previous engagements on competitions in the firm were on German design com...

15 days ago
4

Should architecture school change, or should you?

My previous post asked whether it made sense to try to change architecture school (as if) or for you to change your mindset and looked at the pros and cons of each to determine which approach is more effective.

Here we’ll explore why stud...

20 days ago
5
4

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  • Randy Deutsch

    Randy Deutsch FAIA is an architect, educator, author, keynote speaker & AI researcher. In 2020 Randy was elevated to Fellow of the AIA and Sr Fellow of the Design Futures Council https://www.randydeutsch.com

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