Savvy Marketing Strategies with Laura MacGregor
Laura MacGregorStories about how effective marketing strategies drive revenue, plus other considerations for your marketing team.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 158 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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lauramacgregorleads.substack.comLatest Issues
B2B Email Pet Peeves (from a Marketer)
We all get them—those cringeworthy cold emails that make you want to hit "unsubscribe" (or "block") on sight.
Email marketing isn’t bad. It’s part of my job. It can be done right. But as somebody who’s on the receiving end of 50+ cold...
Reviews & Case Studies: Breaking Through
Why does someone choose to do business with you? There are many factors that go into a buyer’s decision, and one of those is often social proof. What are others saying about you? What can they learn from others about what their own experien...
The August Marketing Audit: Keep, Kill, Build
Is your marketing performing as you’d expect? While it’s important to monitor top-line metrics like leads and conversions, sometimes diving down into channels and tactics helps you review the pieces of the puzzle to see what’s worth investi...
What Executives Actually Say When Marketing Stalls
I talk to a lot of leaders about growth that has flattened. Despite different industries, customers, and sizes, the story is the same.
Here are the six stories I hear most, and what each one usually means.
“We just need more leads.”...
Why Founder Content Converts Early and Stalls at Scale
Early on, founder content is effective. A founder with 2,000 followers and strong opinions will outperform a company page with 50,000 followers. Then the company grows, revenue flattens out, and posts no longer drive sales. Most people blam...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Savvy Marketing Strategies with Laura MacGregor.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketing leader. People connector. Revenue driver. Founder @ Savvy Marketing Works. Author @ The Solopreneur Manual. Teacher and partner @ DIY Influence.
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