The Sports Capital Review
Justin KingIndependent underwriting intelligence for the athlete economy: athlete value, enterprise risk, and the capital behind it. Published by L.I.G. Sports Intelligence.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 218 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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sportscapitalreview.comLatest Issues
Who Owns the Downside When an Athlete Asset Breaks?
Modern sports are getting very good at pricing upside.
A quarterback has a roster value. A basketball player has NIL value. A professional athlete has contractual value, endorsement value, and future earnings potential. A single college at...
Talent Is Not the Same as Asset Value
In the new economics of sports, identifying talent is only the beginning. The harder question is determining what that talent is actually worth; and how much risk sits underneath it.
For most of modern college sports, talent evaluation rei...
Athletic Directors Are Becoming Portfolio Managers
The money got tight. The departments that outperform will run one portfolio, not a stack of separate bets.
Financial flexibility is compressing across college sports. Everyone feels it. Almost nobody is managing it as what it actually is.
Capital Notes - Week of July 20, 2026
The week in sports capital & enterprise risk.
The operating model is moving faster than the contracts underneath it. This week: Michigan started rebuilding its control system with three and a half years left on its AD’s deal, the Senate ca...
Capital Notes: NIL Go’s $89.85 Million Rejection Pool
Week of July 13th, Four developments changing how college sports prices compliance, governance, and capital.
A weekly update from The Sports Capital Review.
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of L.I.G. Sports Intelligence: Sports Capital & Enterprise Risk. Helping industry professionals make smart bets in the volatile sports business landscape.
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