
Blue Chip Academy—your ultimate guide to mastering the athlete commodification process and dominating the sports industry with game-changing insights. Led by Justin King, this platform equips you with the strategies to maximize your value at every stage.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 210 | Founded | 3 years ago | Last Issue | a month ago |
| Active | |||||

There’s a dangerous misunderstanding in youth sports right now.
Athletes think recruiting is about getting liked.
It’s not.
It’s about getting valued.
And those are two very different things.
From a young a...
Recently, I sat down with a high school athlete.
Consistent in the weight room.
Attending camps.
Building film.
Reaching out to coaches.
On the surface, he’s doing what most athletes are told to do.
But here’s the truth:
Most athl...
On February 8th, Sam Darnold won Super Bowl LX with the Seattle Seahawks.
Let that sink in.
A quarterback once labeled a bust.
Written off.
Questioned.
Recycled through systems.
Now a champion.
Here’s the part most people will mis...
At the NCAA College Football Playoff National Championship, private suites reportedly reached $1.5 million.
Seven figures — to watch “amateurs.”
Not executives.
Not owners.
Not investors.
Amateurs.
That number alone exposes the lie...
If you’re paying attention, you can feel it:
College sports aren’t “changing.”
They changed — while half the country was still arguing about whether athletes should make money.
NIL is now a daily negotiation.
The transfer portal is a...
Subscribers, engagement, traffic and sponsorship for Blue Chip Academy .
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Founder of L.I.G. Sports Group — a full-service Sports Asset Management & Advisory firm. Helping athletes build leverage, maximize value, and separate from the pack. Your trusted sports advisor for the new era of sports.
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