
Ex-Google exec building the playbook for the Ownership Economy. Big Tech wants to own your expertise. I'm here to show you how to codify, build, and scale it.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 5 months ago | Last Issue | 3 months ago |
| Active | |||||

In January 2007, Steve Ballmer laughed.
It is one of the most preserved moments of corporate hubris in the digital archive. The Microsoft CEO, asked about the newly announced iPhone, chuckled and delivered the epi...
There is a specific kind of silence that settles over a house at 3:00 a.m. It is the hour when judgment gets tired and impulse takes the wheel.
I found myself there three times in the last two weeks.
I was “vi...
It is difficult for us, living in an age of hyper-fragmentation, to fully comprehend the mind of Thomas Young.
By the time he was fourteen, Young was fluent in Greek, Latin, and Hebrew, and had made a r...
There is a moment in Lois Lowry’s 1993 novel The Giver that has always stuck with me, perhaps more vividly than the plot itself. The protagonist, a young boy named Jonas, is tossing an apple back and forth w...
There’s a story they tell in advertising about a hand-lettered sign outside a farmhouse in Devon. Simple, direct and perfectly logical to the farmer who wrote it.
It read: Clotted Cream and Horse Manure.
To the farmer, this was efficiency...
Subscribers, engagement, traffic and sponsorship for X Becomes Software.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
The AI quality gap isn't code. It's expertise. I write about tacit knowledge, ownership, and building a future of work worth wanting. Founder, 99Ravens. AI Fellow, Ivey Business School.
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