Beyond Consistency
Yesenia Perez-CruzInsights on the evolving role of design systems in building distinct, expressive products.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
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| Issues | 6 | Founded | 4 years ago | Last Issue | a month ago |
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Has your product outgrown its floor plan?
New products typically launch with a lean set of features, built around a few core concepts that can be neatly organized within a simple structure.
Often, the simplicity is part of the innovation.
New products feel lighter. Faster.
But a...
A design language is more than a visual theme
Design systems exist to rein in unnecessary drift, but there is more than one way to bring order to the chaos.
One path is to enforce consistency through configuration, managing variation through long lists of toggles, variants, and props....
The plateau of sad gray icons
I’ve been building a Claude Code prototype for a payroll product using a barebones design system. Without strong, specific UX patterns to lean on, the agent started filling the gaps by inventing its own.
Calling this inventing is generous....
When the Output Becomes the Material
Design systems have historically been great at answering questions like:
“Which components should I use to build this?”
They’ve been far less effective at answering questions like:
“Which experience is right for this user in this moment?...
Beyond the Plateau of Sameness
Is your design system holding you back? I hear this question often. Many designers point out, fairly, that design systems can make products feel generic.
I’ve seen this firsthand. At Vox Media, I led the migration of over 250 websites to a...
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Authors
The writers behind this newsletter.
Design systems leader, author of Expressive Design Systems, and consultant helping teams build purposeful systems that scale clarity, cohesion, and creativity.
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