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You Can Call Me AI's Substack

Margot (you can call me AI)

Marketing and AI for the wildly curious.

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Issues23Founded4 months agoLast Issue5 days ago
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Latest Issues

Where a doctor at one of the world's largest cancer centers thinks AI will matter most

Dr. Zeyad Metwalli is an interventional radiologist and associate professor at one of the largest cancer centers in the world, where he also serves as the Quality Officer for the Interventional Radiology Department. He came to medicine thro...

5 days ago
6

Multi-Agent AI: useful, or expensive theater?

You've seen them. The "multi-agent org charts". Diagrams that show AI agents replacing actual people within a department. YouTube videos, LinkedIn posts, founder threads: here's how I run 20 agents in parallel that took over my marketing te...

17 days ago
7

Amazon, Google, Meta: Whose AI Creative Actually Works?

The Internet Has Opinions About AI Ads (They Are Not Good)

Coca-Cola spent two consecutive holiday seasons learning what consumers actually think of AI creative. Their 2024 and 2025 “Holidays Are Coming” campaigns, made entirely with gener...

a month ago
11
4

The Real AI Workflows of Silicon Valley Moms

I’m a believer that in many ways, AI is for moms.

Mother’s Day weekend felt like a good moment to ask a bunch of brilliant Silicon Valley moms who juggle careers, family obligations, and kids how they actually use AI day-to-day to make the...

a month ago
5

He sold Osmo for $120M. Now he's fixing how you communicate with Napkin.

I spent seven years marketing Osmo, the company Pramod Sharma co-founded, where we turned physical pieces that interacted with tablets into games a five-year-old could learn from with hands-on play. Now Pramod is applying that same innovati...

a month ago
3

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  • Margot (you can call me AI)

    Marketing and AI for the wildly curious. Focus on real personal and SMB use cases. Figuring out how AI can be for good. No BS.

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