on my mind as of late
zoyai highlight startups and trends in brand marketing and technology. inspired by: whole foods runs, subway ads, etc.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | zoyavirani.substack.com |
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no 11. don't say ai unless you mean it.
if i had a dollar for every time i’ve seen “ai” in SaaS marketing, i would be a billionaire. unfortunately, all i’ve gotten from it is a massive headache. to spare me any more pain as a product marketer and as a human, let’s look at two bri...
no. 10: everyone is collabing.
today, i am inspired by the notorious erewhon smoothie. specifically, the sunscreen brand, vacation, smoothie collab. beyond the outlandish price tag, you are probably thinking: why would someone ever pay 18 dollars for this smoothie?
no. 9: branding behind brat.
we’ve seen it everywhere. from kamala harris’ presidential campaign being marketed as charli xcx’s album - brat, to your local coffee shop. the gravitas of the brat summer has redefined the world’s most important political election. it has ...
no. 8: europe summer?
i just got back from a stunning trip to paris and south of france (refer to picture above). when i am planning for vacations, i usually turn to a friend’s unwieldy google document, tiktok, or ‘s content. while i was skeptical at first, the...
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Authors
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i like to talk about trends + startups in consumer marketing, brand, and product. nyc based product marketer.
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