on my mind as of late
zoyafiguring out what makes good product and good brand stick.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Subscribers | Read | zoyavirani.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
no. 54: focused thinking.
with the snow day upon us all, i had some time to think and sit indoors. i am going to start adding some of the things i’m noodling on below at the start, whenever they feel relevant enough to include. i like having an unorganized and unfoc...
no. 53: everyone wants gen z.
welcome back! i feel like a lot has happened in the consumer world and i am feeling underwater at the moment. but here we are.
no. 52: kids eating sushi is breaking parents bank accounts.
welcome back to on my mind as of late. excited to see so many new people on here! thank you for reading what seems like my endless rambling of thoughts on the consumer world. this all started as really just an outlet for me with a product m...
no. 51: consumer trends i am set on for 2026.
hello and happy 2026! i thought it was only fitting to share some of my thoughts for the year — and curious to see if any resonate.
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Authors
The writers behind this newsletter.
i think a lot about consumer brands and what makes them stick. i also write CPGD, a newsletter for brand founders and investors.
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