Brand Baby
Caroline AlbroBrand Baby is your weekly hit of brand strategy, cultural trends, and marketing moment breakdowns – all from a Gen Z perspective.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 110 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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brandbaby.substack.comLatest Issues
Issue #109: Phia's series A is pioneering the investor-creator ecosystem
Earlier this week, I posted a video to LinkedIn breaking down last week’s issue of Brand Baby (all about brands on Substack – go read it here if you haven’t yet). I was so anxious about posting it. Despite having been writing BB for 2.5 yea...
Issue #108: So your brand wants to be on Substack
So, your brand wants to be on Substack, huh? Today, I'm breaking down three approaches that are working well – with real examples from some of my favorite publications. Let's dive in.
1. Adding value through owned publications
My fav...
Issue #107: The (actually) entertaining brands right now
Welcome back to Brand Baby. Yesterday was my 27th birthday !! Really hoping that my Saturn return is coming soon because it’s due time for some realignment…
This week, I’m partnering with Tracksuit to unpack the recently-launched Entertain...
Issue #106: The creator landscape is evolving. Substack is a big part of it.
Welcome back to Brand Baby. I’ve been a little MIA with a few very busy weeks at work, but I’m back this week to talk about the evolving landscape of creator marketing, and specifically, how Substack plays a role in it.
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Issue #105: Coachella is a content strategy
Welcome back to Brand Baby.
Did you go to Coachella? I didn’t, but I am writing about it today – which is a perfect example of how the music festival has become a powerful distribution channel. Today’s issue, which I’m partnering with Trac...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Working in brand marketing, writing Brand Baby, and helping brands navigate Substack. Based in SF.
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