Brand Baby
Caroline AlbroBrand Baby is your weekly hit of brand strategy, cultural trends, and marketing moment breakdowns – all from a Gen Z perspective.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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brandbaby.substack.comLatest Issues
Issue #106: The creator landscape is evolving. Substack is a big part of it.
Welcome back to Brand Baby. I’ve been a little MIA with a few very busy weeks at work, but I’m back this week to talk about the evolving landscape of creator marketing, and specifically, how Substack plays a role in it.
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Issue #105: Coachella is a content strategy
Welcome back to Brand Baby.
Did you go to Coachella? I didn’t, but I am writing about it today – which is a perfect example of how the music festival has become a powerful distribution channel. Today’s issue, which I’m partnering with Trac...
Issue #104: Cotto is making cottage cheese fun
Welcome back to Brand Baby. Today’s issue is the final installment of my Brand Builders series. I’ve spent the last ~3 months interviewing 8 consumer brand founders about building their brands in public. This series has been so much fun, an...
Issue #103: What it's like to build a granola brand in San Francisco
Welcome back to Brand Baby. Today’s edition of Brand Builders features the first San Francisco-based founder in this series – Gilly O’Leary of Slow Street Granola. Gilly launched Slow Street last summer after a period of intense burn out in...
Issue #102: She thought she would go to law school. Instead, she's starting a seasonings brand.
Hiiiii everyone. I’m back in NYC this weekend and next week after a loooong hiatus (almost 1 year of living in SF!) and I’m so happy to be back, despite the freezing weather. I have lots of great dinners and hangs with friends planned. Of c...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm a twenty-something working in brand marketing & living in San Francisco. Catch me reading all about brand building, fashion, business, lifestyle, finances, wellness, and more. I also write the newsletter Brand Baby – go check it out!
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