Brand Baby
Caroline AlbroBrand Baby is your weekly hit of brand strategy, cultural trends, and marketing moment breakdowns – all from a Gen Z perspective.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 113 | Founded | 3 years ago | Last Issue | 10 days ago |
| Active | |||||
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brandbaby.substack.comLatest Issues
Issue #112: Set Active's pop-up strategy? Treat customers like VIPs
Welcome back to Brand Baby.
This week’s issue covers:
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This Week in Brand / The rise of founder-led media companies, the best brand moments at Wimbledon, and why we’re seeing vintage cars in every brand shoot right now.
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In C...
Issue #111: Etsy and Reddit launch human-centered brand campaigns
Welcome back to Brand Baby.
You might notice some slight changes to the look & feel around here. We’re trying new things! As always, let me know if you have any feedback.
This week’s issue covers:
- This Week in Brand / My though...
Issue #110: The best way for brands to show up on Substack? Partner with creators who are already here.
I’m back from a little hiatus – I was in Europe for over 2 weeks, which was incredibly healing. Greece continues to have a chokehold on me, particularly given how dreary and chilly it is in SF right now.
ICYMI, Substack has quickly...
Issue #109: Phia's series A is pioneering the investor-creator ecosystem
Earlier this week, I posted a video to LinkedIn breaking down last week’s issue of Brand Baby (all about brands on Substack – go read it here if you haven’t yet). I was so anxious about posting it. Despite having been writing BB for 2.5 yea...
Issue #108: So your brand wants to be on Substack
So, your brand wants to be on Substack, huh? Today, I'm breaking down three approaches that are working well – with real examples from some of my favorite publications. Let's dive in.
1. Adding value through owned publications
My fav...
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Authors
The writers behind this newsletter.
Working in brand marketing, writing Brand Baby, and helping brands navigate Substack. Based in SF.
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