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Brand Baby

Caroline Albro, Madison Huizinga

Brand Baby is a weekly newsletter exploring brand case studies, marketing trends, and more, all from a Gen Z perspective.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues88SubscribersRead brandbaby.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Issue #87: OpenAI launches its biggest brand campaign yet

Today’s issue is coming to you a little early in the week. OpenAI launched a new brand campaign yesterday and I was inspired. I’ve been thinking a lot about how 99% of marketing from AI companies is bad (I live in SF, so I see a lot of it!)...

2 months ago
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Issue #86: Anthropologie capitalizes on the rock collection discourse & NikeSKIMS is finally here...

Welcome back to Brand Baby! Lots of fun brand news this week – let’s dive right in.

2 months ago
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Issue #85: The best of NYFW, J.Crew's star-studded campaign cast, and Chris Briney's moment

I’m baaack, finally! It’s been a few weeks since I last published anything – I think my brain just needed a break. I discuss that and more in a little journal entry/reflection piece at the end of today’s issue. Hope you like it!

2 months ago
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Issue #84: Brands react to the engagement of the year, Vera Bradley is crushing it, and American Eagle is trying to move on

Welcome back to Brand Baby. Editor’s Note: Sorry for the late send – I woke up feeling not so well this morning and my brain is moving sloooow. My west-coast status means that this newsletter is increasingly sending out in the afternoons/ev...

3 months ago
13
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Authors

The writers behind this newsletter.

  • Caroline Albro

    I'm a twenty-something living and working in brand marketing in San Francisco. Catch me reading all about brand building, fashion, business, lifestyle, finances, wellness, and more. I also write the newsletter Brand Baby – go check it out!

  • Madison Huizinga

    At the intersection of the personal and pop cultural | madisonhuizinga16@gmaildotcom

  • Frequently Asked Questions

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