Brand Baby
Caroline AlbroBrand Baby is your weekly hit of brand strategy, cultural trends, and marketing moment breakdowns – all from a Gen Z perspective.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Subscribers | Read | brandbaby.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Issue #101: Not their first Rodeo
I first came across Rodeo a few months ago when I was scrolling my FYP and paused to watch a video captioned “I’m the ex-COO of Hinge and I made an app…”
Issue #100: Brand Baby's 100th Issue !!
We made it to 100 issues! Woah. Who would have thought that publishing an essay about campaigns from the The North Face and Liquid Death would turn into a publication with 100 issues over the course of 2+ years of writing??
Issue #99: ARAME wants you to treat brushing your teeth like your skincare routine
Eeek I can’t believe we’re 1 issue away from Brand Baby’s 100th issue. It’s wild to think that I started this newsletter a little over 2 years ago and it’s grown to what it is today. I have met SO many cool people, had the chance to attend ...
Issue #98: She quit her private equity job to start a yogurt company
Welcome back to Brand Baby! Today’s issue is an exciting one… I sat down with Kiki Couchman, co-founder of Sourmilk, for the latest installment of Brand Builders. Kiki has been building Sourmilk for over a year, first on the side of her ful...
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Authors
The writers behind this newsletter.
I'm a twenty-something working in brand marketing & living in San Francisco. Catch me reading all about brand building, fashion, business, lifestyle, finances, wellness, and more. I also write the newsletter Brand Baby – go check it out!
Frequently Asked Questions
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