Brand Baby
Caroline AlbroBrand Baby is your weekly hit of brand strategy, cultural trends, and marketing moment breakdowns – all from a Gen Z perspective.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 117 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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brandbaby.substack.comLatest Issues
Issue #116: Why did the OpenAI brand trip flop so hard?
Welcome back to Brand Baby.
This week’s issue covers:
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This Week in Brand / A deep-dive on the OpenAI brand trip.
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In Conversation with Danny Giacopelli, Founder of For Starters / We discuss the biggest shifts happening in the...
Issue #115: Sonsie Skin's CEO is building the brand's point of view
Welcome back to Brand Baby.
I seem to slowly be migrating my publishing days from Thursday to Friday. I was sick earlier this week, so I blame any typos in this week’s post on my brain fog. This week’s issue covers:
- This Week in...
Issue #114: The week of the back-to-school collab campaign
Welcome back to Brand Baby.
A bit of a shorter letter today! This week’s issue covers:
- This Week in Brand / Depop collabs with Zara Larsson, Salt & Stone taps Role Model, Sephora announces their new Accelerate cohort, Aritzia sho...
Issue #113: Gap comes back (again)
Welcome back to Brand Baby.
This week’s issue covers:
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This Week in Brand / Gap launches the Hailey Jean, Rare Beauty partners with the Off Campus cast, and Sonsie is building a brand world.
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In Conversation with Bella Sci, Gl...
Issue #112: Set Active's pop-up strategy? Treat customers like VIPs
Welcome back to Brand Baby.
This week’s issue covers:
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This Week in Brand / The rise of founder-led media companies, the best brand moments at Wimbledon, and why we’re seeing vintage cars in every brand shoot right now.
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In C...
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Authors
The writers behind this newsletter.
Working in brand marketing, writing Brand Baby, and helping brands navigate Substack. Based in SF.
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