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A guy with a scarf

An original take on technology in the world of sports and media by Carlo De Marchis

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Substack
PricingFreemiumPublishesDaily
Issues288Foundeda year agoLast Issue7 days ago
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Latest Issues

Speaking at Festival della Serie A today

📍 I'm in Parma today as a speaker at the ⚽ Festival della Serie A.
Lega Serie A

🎙️ This afternoon I'm on the Media Operations & Broadcast, Digital commission, the "Ecosistema Dati" round table. I'll be joined by Kama.Sport on blo...

7 days ago

One-Hit Wonders: what happens when a single club video swallows a whole season

I’ve been building a web app called YouTube Football Tracker, or YTFT, at https://ytft.aguywithascarf.com. It tracks publishing behaviour and performance across the YouTube channels of football clubs and league bodies. One of its features i...

10 days ago

10 Things to Consider: FIFA Packaged a Gaming Ecosystem Two Weeks Before Kickoff

From one EA partnership to a seven-partner ecosystem spanning Roblox, Konami, Netflix and more, FIFA has reframed its place in football gaming on the eve of the World Cup.

My son Miles is eleven and plays at a football academy here in Tori...

15 days ago
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What 45 minutes with LALIGA, Bundesliga and Sportradar told me about data and live sport in 2026

Yesterday I moderated the SportsPro Insider Series webinar with Rebeca Díaz Gonzalez from LALIGA, Dennis Galejski from Bundesliga Media, and Mark Holland from Sportradar. The brief was wide. Data, fan engagement, monetisation, and where liv...

16 days ago

LIVE with SportsPro at 4pm CET: Data, fans, and what live sport looks like in 2026

Date: Wednesday 27 May, 3:00 pm BST / 4:00 pm CET / 10:00 am EDT
Duration: 45 minutes
Moderator: Carlo De Marchis
Speakers: Rebeca Díaz Gonzalez (LALIGA), Dennis Galejski (Bundesliga Media), Mark Holland (Sportradar)

Today I’ll be...

17 days ago

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  • A guy with a scarf

    An original take on technology in the world of sports and media by Carlo De Marchis

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