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Analysing athlete partnerships, media rights and sports sponsorships commercially and legally.

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Substack
PricingOnly free issuesPublishesMonthly
Issues10Founded7 months agoLast Issue12 days ago
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Latest Issues

Jamie Vardy and Alexia Putellas - The Rise of the Athlete Broadcaster

Today’s footballers are not just focused on their performance on the pitch. There has been a massive shift when it comes to being commercially successful off it. From players owning equity in companies, as seen with Kylian Mbappé’s recent d...

12 days ago
5

Wayne Rooney and Mark Goldbridge: An Unlikely Partnership That Could Reshape Sports Media

Manchester United’s all time top goalscorer and a die-hard United fan and multi-media creator from Nottingham. It’s a partnership that might just be gold dust.

Earlier this month, it was announced that Wayne Rooney and Mark Goldbridge woul...

2 months ago
11

How Sky's Deal with ITV Could Change Football in the UK Forever

Last month, it was reported that Sky had agreed to buy ITV for £1.6bn, in a landmark deal in the entertainment industry. This is a deal unlike anything we have previously seen in UK media. Two powerhouses, one free-to-air and one paid servi...

2 months ago
7

Rip the Script….Again

Intro

In March 2024, a 72-year-long partnership was announced to be officially ending. The DFB (Deutsche Fußball Bund) announced that its relationship with Adidas was terminated and that, as of January 2027, it would introduce Nike as i...

3 months ago
5
1

What the 2026 FIFA World Cup Taught us About Viewing Habits in Sports Media

The 2026 FIFA World Cup concluded last week, with Spain defeating Argentina to become World Champions for the second time. For many reasons, this was a record-breaking World Cup. FIFA is expected to announce tournament revenue of $15bn, the...

3 months ago
4

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Authors

The writers behind this newsletter.

  • Maxwell Kablan

    Creator of A Score To Settle and Editorial Research Analyst for Sportsvrse. I am passionate about media rights, sponsorship and athlete story telling. I cover topics such as athlete brand deals, broadcast deals, and African football.

  • Mark Schmelter

    Marketing Manager and author of SportsCult

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