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Analysing athlete partnerships, media rights and sports sponsorships commercially and legally.

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Substack
PricingOnly free issuesPublishesWeekly
Issues9Founded7 months agoLast Issuea month ago
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Latest Issues

Wayne Rooney and Mark Goldbridge: An Unlikely Partnership That Could Reshape Sports Media

Manchester United’s all time top goalscorer and a die-hard United fan and multi-media creator from Nottingham. It’s a partnership that might just be gold dust.

Earlier this month, it was announced that Wayne Rooney and Mark Goldbridge woul...

a month ago
10

How Sky's Deal with ITV Could Change Football in the UK Forever

Last month, it was reported that Sky had agreed to buy ITV for £1.6bn, in a landmark deal in the entertainment industry. This is a deal unlike anything we have previously seen in UK media. Two powerhouses, one free-to-air and one paid servi...

a month ago
7

Rip the Script….Again

Intro

In March 2024, a 72-year-long partnership was announced to be officially ending. The DFB (Deutsche Fußball Bund) announced that its relationship with Adidas was terminated and that, as of January 2027, it would introduce Nike as i...

2 months ago
5
1

What the 2026 FIFA World Cup Taught us About Viewing Habits in Sports Media

The 2026 FIFA World Cup concluded last week, with Spain defeating Argentina to become World Champions for the second time. For many reasons, this was a record-breaking World Cup. FIFA is expected to announce tournament revenue of $15bn, the...

2 months ago
3

How the 2026 FIFA World Cup is Reshaping Football's Creator and Media Landscape

The 2026 FIFA World Cup got underway last Thursday, with hosts Mexico defeating South Africa 2-0.

For many reasons, this World Cup will be breaking ground. With the United States, Canada and Mexico hosting, this is the first World Cup to b...

3 months ago
14
3

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Authors

The writers behind this newsletter.

  • Maxwell Kablan

    Creator of A Score To Settle and Editorial Research Analyst for Sportsvrse. I am passionate about media rights, sponsorship and athlete story telling. I cover topics such as athlete brand deals, broadcast deals, and African football.

  • Mark Schmelter

    Marketing Manager and author of SportsCult

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