Bigger Than Sports
Bigger Than Sports explores how sport intersects with culture, community, and brand, unpacking the stories, partnerships, and moments that shape how fans experience the game beyond the pitch.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 311 | Founded | 6 years ago | Last Issue | 11 days ago |
| Active | |||||
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biggerthansports.substack.comLatest Issues
The Employeefication of Brands...
Happy New Week,
A trend I’ve been noticing recently is something I like to call the ‘employeefication of brands’.
We’re seeing more brands put their employees at the forefront of their marketing. Rather than relying solely on polished cam...
Can Fashiontainment Make Gap Cool Again?
Happy new week,
Guys, I am so invested in heritage brands and what they’re doing to make themselves relevant again. This is definitely being influenced a lot by the work my agency is doing right now, but I’m really fascinated by the differ...
How Do You Make Something Old Belong to Young People?
Happy new week,
I wasn’t particularly familiar with J.Crew until their latest campaign came across my feed last week. After going down a bit of a rabbit hole, I’m fascinated by the history of the brand and the comeback its currently making...
Everyone Wants In On Football...
Happy New Week,
It feels like every week there is another unexpected brand announcing its entry into football. In the last five years we’ve seen an influx of luxury brands, tech companies, banks, sportswear brands, job search platforms and...
Prediction Markets Have A Marketing Problem....
Prediction markets are having a moment.
What was once a fairly niche corner of the internet has quickly become a huge industry. Kalshi, a prediction market platform that launched in July 2021, was valued at $22 billion earlier this year, w...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Bigger Than Sports.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Exploring how sport intersects with culture, shaping the way brands connect, communities form, and stories are told.
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