Bigger Than Sports
Bigger Than Sports explores how sport intersects with culture, community, and brand, unpacking the stories, partnerships, and moments that shape how fans experience the game beyond the pitch.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 308 | Founded | 6 years ago | Last Issue | 9 days ago |
| Active | |||||
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biggerthansports.substack.comLatest Issues
Everyone Wants In On Football...
Happy New Week,
It feels like every week there is another unexpected brand announcing its entry into football. In the last five years we’ve seen an influx of luxury brands, tech companies, banks, sportswear brands, job search platforms and...
Prediction Markets Have A Marketing Problem....
Prediction markets are having a moment.
What was once a fairly niche corner of the internet has quickly become a huge industry. Kalshi, a prediction market platform that launched in July 2021, was valued at $22 billion earlier this year, w...
The US Open Has Become Bigger Than Tennis...
There are four Grand Slams in tennis, but none quite feel like the US Open.
Wimbledon is built around tradition and prestige. Roland Garros has the clay and its distinct Parisian identity. The Australian Open has increasingly embraced ente...
Nike Turned New York’s Rent Problem Into A Viral Race...
Happy new week,
On Saturday, Nike took over Orchard Street in New York’s Lower East Side to find out who runs NYC.
New Yorkers competed across a series of 100 metre sprints, progressing through different heats until one man and one woman...
Popularity Isn’t the Same As Cultural Relevance....
Happy new week.
Coca-Cola has returned as the Official Soft Drink Partner of the Premier League, beginning a new three year partnership after previously sponsoring the league from 2018 to 2021.
To launch the season, they have released Tas...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Bigger Than Sports.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Exploring how sport intersects with culture, shaping the way brands connect, communities form, and stories are told.
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