Data to Decision Activation
Abhi YadavDecision Intelligence Journey for Operators towards sustainable Growth
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Subscribers | Read | abhiyadav.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From Mad Men to Machines: The 20-Year Reset of Advertising
Three years of CMO or Chief Digital conversations all start the same way: "Our CAC exploded, attribution is broken, and my CFO wants proof." Here's what actually happened and what works now.
Your Media Plan Is Dead. AI Search Agents Ate It.
Here’s the uncomfortable truth: AI search agents now sit between your brand and your buyer. ChatGPT, Perplexity, Claude even Google don’t send traffic; they give answers. “Zero-click” is becoming default, and AI referrals are surging. If yo...
Your Kids & Grandmother Use AI Daily. Your Enterprise Still Can't.
Here's what happened while you weren't looking: your customers changed how they search. Your employees changed how they code, research, and create. Your enterprise? Still running slideware about "AI transformation" while funding pilots that...
While Everyone Chasing GPT-5, A $1T Advertising Industry Is Secretly Imploding
Everyone's doomscrolling model leaks & new meme creation ease. Meanwhile, the economic engine of the web is being rebuilt mid-flight.
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Authors
The writers behind this newsletter.
3X Entrepreneur at the intersection of AI/Data, CX & Identity - Adrenaline junkie #MITalum #Patriotfan #Giver
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