Data to Decision Activation
Abhi YadavDecision Intelligence Journey for Operators towards sustainable Growth
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Subscribers | Read | abhiyadav.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From Clicks to Conversations: The New Battle for Customer Decisions
While you’re still optimizing Meta campaigns and A/B testing subject lines, something else is happening:
Decision-First Marketing: Why Your Funnel Is Dead and Your Campaigns Are Failing
The uncomfortable truth every CMO knows but rarely says out loud: consumers don’t follow your funnel anymore.
The Great Unbundling: Why Your Marketing Cloud Is Already Obsolete. You Just Don’t Know It Yet.
Remember when we all bought into the marketing cloud dream? One swiss knife platform to rule them all. Salesforce, Adobe, Oracle etc pick your poison. We were promised integrated everything: email, social, analytics, personalization, all si...
Your $2M Data Stack Returns Zero. Agentic Loops Turn It Into Profit.
An SVP of Digital told me her 2026 mandate: “Show ROI by Q2. Turn the customer data infra or platform from cost center to profit center. Make it AI-ready.”
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Authors
The writers behind this newsletter.
3X Entrepreneur at the intersection of AI/Data, CX & Identity - Adrenaline junkie #MITalum #Patriotfan #Giver
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