Ad calls from the Edge
Tameka KeeEssays and short takes on advertising, media, and technology — with an eye on what's coming before the industry knows what to call it.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 4 years ago | Last Issue | 6 months ago |
| Active | |||||
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adsfromtheedge.substack.comLatest Issues
Ep.4 - It's Not Agents Vs. Agencies ... It's Agents plus Agencies
Myles Younger and Shiv Gupta at U of Digital had a fascinating convo on Ep 2 of AI Edge (the new U of Digital podcast) that got me thinking about the framing of “advertising in the agentic era” as it unfolds.
There’s definitely the (justi...
Commerce, Creative Thinking & Connecting the Dots at Cannes
I spent an entire day at Cannes talking about data, targeting and the evolving value exchange between brands and consumers (as well as brands and other brands), as the host of Beet.tv’s Global Leadership Summit on Retail & Commerce Media....
Ep.3 Does Convenience + Comfort = Value for PII?
Been thinking quite a bit about personal data in all of its forms lately … about its utility, the battle for access to it, and its evolving role as currency in our modern world.
Take biometric data, for example.
Apple’s latest privacy-f...
Ep.2 To Deepfake or Not Deepfake ... That is the Question
Effective adtech spotted in the wild …
Adtech often gets a bad rap for devaluing brand(s), delivering a subpar user experience, and generally mucking things up when it comes to data and privacy.
But I recently had a not-so-bad adt...
Ep.1: From DTC with Gen Z to Merc Rx
Telfar’s rainbow drop
A few days ago I waited in a virtual queue for the privilege of purchasing an eggplant- colored luxury handbag.
The (30-minute) wait eventually killed my impulse to buy, but that probably didn’t stop thousands o...
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Authors
The writers behind this newsletter.
Tameka Kee is an advertising futurist chronicling how technology is reshaping the business of media, commerce, and culture.
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