The Menu
Amanda NatividadThe Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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amandanat.substack.comLatest Issues
B2B Is Actually More Emotional Than B2C
We’re used to thinking that B2B transactions are logical, and consumer-facing ones are emotional. That consumers buy on feeling — the perfume, the convertible, the thing that promises to make them someone. Businesses buy based on spreadshee...
Your Marketing Stack Is About to Get Smaller
Like most skincare enthusiasts, I have a brand I’m loyal to. Mine is Medik8. Specifically: Advanced Night Ceramide (I never skip a night), Liquid Peptides Advanced MP, and C-Tetra Luxe — the vitamin C serum that finally made me understand w...
Ungate the Argument. Gate the Utility.
There’s a question that comes up in every B2B content strategy meeting: should we gate this?
It’s a fair starting point. But the better discussion to be had is deciding which parts of a piece should be freely available, and which parts are...
AI Optimization Is Mostly Just Good Marketing
We’re at a funny stage of AI optimization where it feels like we’re using an enormous amount of computing power just to help us make basic editorial decisions. I keep thinking of a particular Robin Williams joke about Michael Jackson but it...
Pre-order Zero Click Marketing: The Book
Hey friends,
I can finally say the thing… I am… an author?!
Rand Fishkin and I are so excited to announce the thing we have obsessed over for 15 months:
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved We...
Key Facts
Audience Metrics
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Zero Click Marketing. Chief Evangelist of @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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