The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 82 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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amandanat.substack.comLatest Issues
Reddit citations in ChatGPT fell off a cliff.
Depending on whose data you look at, the decline was somewhere around 80%. Promptwatch measured Reddit’s share of ChatGPT Search citations falling from an average of 3.83% between July 18 and August 7 to about 0.5% over August 14–17. Petra...
The Work Is Bigger Than the Receipt
I recently went on NPR’s The Indicator to talk about the zero-click internet. I spoke with co-host Adrian Ma for about 40 minutes. The final episode was about 9 minutes, with maybe a few clips of my voice in it. So if you measured my appear...
Which Ideas Deserve More Support?
I’ll admit I’m kind of a thinkboi (gender neutral).
I’m often more interested in the philosophies behind marketing — how we choose our campaigns, which ideas are worth exploring, what deserves more of our attention — than in the campaigns...
Most Marketing Metrics Don’t Deserve a Weekly Meeting
Sure sure, everything should be measured. But I’m less interested in the minutiae of metrics and more interested in how that data changes your decisions, if it does at all. In other words:
What decision will this measurement help you make?...
Nobody’s Clicking. Here’s What Actually Wins in AI Search.
I’ve been covering GEO/AEO/AI-search-whatever-we’re-calling-it-this-week on this podcast for a while now, and I think we’ve hit an odd moment: everyone knows they’re supposed to care about it, but almost nobody has a clear, evidence-based r...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 399 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Founder of Zero Click Marketing. Chief Evangelist of @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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