The Menu
Amanda NatividadThe Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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amandanat.substack.comLatest Issues
What If AI Visibility Isn't a Score — It's a Mirror?
“What’s our AI visibility like?”
I think a lot more CEOs, CMOs, and founders are about to start asking this. And I get it. For 20 years, “how visible are we?” had an answer. Maybe not a great one, but an answer: rankings, organic traffic,...
Don't Market More. Matter More.
Here’s a thought experiment: You’re at a conference. A speaker walks off stage after a talk that genuinely rearranged something in your brain. What do you do?
Most likely, you look them up online to learn a little more about them. It’s why...
The One Ingredient AI Can't Source: Lived Experience.
In our post-AI world, everyone got told to 10x their output, so they did — and now every other post reads like it was steeped with the same lukewarm teabag. Same structure. Same “It’s not this. It’s that.” Same nothing.
I’ve made the case...
B2B Is Actually More Emotional Than B2C
We’re used to thinking that B2B transactions are logical, and consumer-facing ones are emotional. That consumers buy on feeling — the perfume, the convertible, the thing that promises to make them someone. Businesses buy based on spreadshee...
Your Marketing Stack Is About to Get Smaller
Like most skincare enthusiasts, I have a brand I’m loyal to. Mine is Medik8. Specifically: Advanced Night Ceramide (I never skip a night), Liquid Peptides Advanced MP, and C-Tetra Luxe — the vitamin C serum that finally made me understand w...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Menu.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Zero Click Marketing. Chief Evangelist of @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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