The Menu
Amanda NatividadThe Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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amandanat.substack.comLatest Issues
Most Marketing Metrics Don’t Deserve a Weekly Meeting
Sure sure, everything should be measured. But I’m less interested in the minutiae of metrics and more interested in how that data changes your decisions, if it does at all. In other words:
What decision will this measurement help you make?...
Nobody’s Clicking. Here’s What Actually Wins in AI Search.
I’ve been covering GEO/AEO/AI-search-whatever-we’re-calling-it-this-week on this podcast for a while now, and I think we’ve hit an odd moment: everyone knows they’re supposed to care about it, but almost nobody has a clear, evidence-based r...
AI Doesn’t Just Create Demand. It Nurtures It.
Hi friends! I’m relying almost exclusively on Wispr Flow for speech-to-text for this one. (Yes, that’s my referral link, and yes, I am cheap and I have a free account, so I think if you sign up, it helps me get more words or something? I do...
What If AI Visibility Isn't a Score — It's a Mirror?
“What’s our AI visibility like?”
I think a lot more CEOs, CMOs, and founders are about to start asking this. And I get it. For 20 years, “how visible are we?” had an answer. Maybe not a great one, but an answer: rankings, organic traffic,...
Don't Market More. Matter More.
Here’s a thought experiment: You’re at a conference. A speaker walks off stage after a talk that genuinely rearranged something in your brain. What do you do?
Most likely, you look them up online to learn a little more about them. It’s why...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Menu.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where The Menu ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 399 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Founder of Zero Click Marketing. Chief Evangelist of @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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