The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 86 | Founded | 4 years ago | Last Issue | 9 days ago |
| Active | |||||
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amandanat.substack.comLatest Issues
This newsletter is not sustainable and it’s a problem
Something I like to talk about is marketing sustainability. I just don’t do it a lot because I can feel everyone tuning out as soon as they hear the word sustainability. Please, please, pretty please, stay with me here. The broader point is...
3 Studies That Should Change How You Measure Marketing
There are 3 internet factoids that marketers are not paying close enough attention to. Here they are:
68% of Google searches end without a click.
I know, you’re an overachiever and you know all about this. But still, it’s not common...
How to Do Zero Click Marketing? Get People to Care.
I’m thinking about zero click marketing a lot. I mean, not the book or the podcast, although obviously I think about those a lot too. I’m thinking about what it takes to really thrive in this clickless world.
The zero-click trend is accele...
The Hardest Ideas to Green-Light Are the Most Valuable Ones
All of us marketers are currently doing the same math: what can I defend with a number? Because time and again, the budget flows to whatever looks safest on a spreadsheet.
Chris Savage, CEO of Wistia, thinks that’s backwards. On a recent e...
Reddit citations in ChatGPT fell off a cliff.
Depending on whose data you look at, the decline was somewhere around 80%. Promptwatch measured Reddit’s share of ChatGPT Search citations falling from an average of 3.83% between July 18 and August 7 to about 0.5% over August 14–17. Petra...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Zero Click Marketing. Chief Evangelist of @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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