The Menu
Amanda NatividadThe Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 70 | Founded | 4 years ago | Last Issue | 7 days ago |
| Active | |||||
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amandanat.substack.comLatest Issues
AI Optimization Is Mostly Just Good Marketing
We’re at a funny stage of AI optimization where it feels like we’re using an enormous amount of computing power just to help us make basic editorial decisions. I keep thinking of a particular Robin Williams joke about Michael Jackson but it...
Pre-order Zero Click Marketing: The Book
Hey friends,
I can finally say the thing… I am… an author?!
Rand Fishkin and I are so excited to announce the thing we have obsessed over for 15 months:
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved We...
It’s Not a Content Marketing Problem. It’s a Business Problem.
I’ve been on the road these past several weeks — this week at Experience Inbound in Wisconsin which I highly recommend! — speaking on how to thrive in our zero-click world, and what the heck Zero Click Marketing actually is. I was preparing...
This Is How You Win When Everyone Else Is Doing “Best Practices”
Fine, there’s nothing inherently wrong with best practices.
They can give you a baseline, help you avoid obvious mistakes, and keep you from totally eating shit. But best practices are usually just generalized averages. They’re what tends...
Your Public Record Is Being Written Without You
You may think you’re shaping your brand through your website and your content, but increasingly, the internet is shaping it for you. It’s happening in Google AI Overviews, Claude answers, Reddit threads, reviews, comparison pages, social me...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Menu.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of Zero Click Marketing. Chief Evangelist of @sparktoro. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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