The Menu
Amanda NatividadThe Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Subscribers | Read | amandanat.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
AI Increases the Premium on Marketing Judgment
Founders often assume AI means fewer decisions which means fewer marketers, or cooks, in the kitchen. And while that may be partially true, something else is even truer: when output becomes abundant, judgment becomes the scarce resource.
I Know When You Didn't Write That
I was scrolling Threads the other day and came across a post from someone I don’t follow. It was a story about being invited to a cousin’s wedding, getting only one seat, and being told her boyfriend of eight years didn’t qualify for a plus...
Breadpilled: Adventures in Craftsmanship
Because I love being five years late to trends, I recently took up everyone’s pandemic hobby: sourdough bread baking. I bought myself a butter keeper that looks like a mushroom (because I am also ridiculous and whimsical) and a girlfriend o...
The Wrong Lesson People Learn From Viral Social Posts
It’s funny how it’s always the social media posts you worked least on that pop off. The snarky thought you had in the shower. The hot take you fired off before your Zoom call. The post you barely edited, sent, and forgot about.
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Authors
The writers behind this newsletter.
Tweets on marketing & creating. VP Marketing @sparktoro. Contributor @adweek. Prev. @growthmachine__ and @fitbit. Former test kitchen cook @latimesfood.
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