Understanding the unseen
Adam KucharskiMaking sense of a noisy, uncertain world with the author of 'The Rules of Contagion' and 'Proof'
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 177 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
Read this Newsletter
kucharski.substack.comLatest Issues
The problem with prediction in situations that demand action
Last week, I gave a talk at the Wellcome Trust on evidence and uncertainty for their 90th anniversary celebrations. One of the things I talked about was how populations and scientists respond to shifting situations and emerging challenges....
Things I've been experimenting and reading recently
One of the nice things about AI coding assistants is that a lot of the quick ‘I wonder what this would look like?’ experiments I always seem to have in my head, endlessly floating around well defined but not yet executed, are now 20 minute...
Don’t 'never-skill' yourself with AI
The other evening, my wife and I wanted to watch a noughties TV comedy show. But we couldn’t, because we didn’t have a subscription to the one streaming service that was showing it. It was frustrating: both of us had previously owned DVDs o...
No, the normal distribution isn't in your gym
You may well seen the below viral image of a weight stack over the years. It’s often shared as evidence that the normal distribution (i.e. bell curve) is everywhere in daily life.
There’s just one problem: it doesn’t show a normal distribu...
Benchmark bickering
If you follow the news around health and AI, you’ll have probably seen the below figure recently. It’s from a recent paper in Nature Medicine that compared generalist frontier LLMs like Gemini 3.1 and Claude Opus 4.6 with specialist medical...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Understanding the unseen.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Understanding the unseen ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 325 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #97 |
Authors
The writers behind this newsletter.
Mathematician/epidemiologist, co-founder of Wholesum, author of Proof: The Uncertain Science of Certainty. Bylines in Wired, FT, Guardian, Times, New Scientist.
Frequently Asked Questions
How can I access the email archive for Understanding the unseen?
You can find recent issues that have been published by Understanding the unseen on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Understanding the unseen have?
To see how many people subscribe to Understanding the unseen, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Understanding the unseen?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Understanding the unseen as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Understanding the unseen?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Understanding the unseen using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Understanding the unseen?
Scroll up to where it says Related Newsletters to see other publications like Understanding the unseen. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Understanding the unseen?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.