Understanding the unseen
Adam KucharskiMaking sense of a noisy, uncertain world with the author of 'The Rules of Contagion' and 'Proof'
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 164 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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Things I've been thinking and reading recently
Some things I’ve been thinking about
A few weeks ago, an FT piece by Helen Pearson mentioned a trial of sturdier beer glasses to reduce violent attacks. This reminded me of another beer experiment:
Last month, I wrote about how it’s p...
Does the exact maths matter if the direction is correct?
A recent post on X has been getting a lot of attention, including in some snarky screengrabbed archiving as it has made its way onto various other platforms (snarkiving?)
The reason for its popularity came down to a mathematical claim abo...
Real signals or artificial stereotypes?
Despite the attention on Claude Code, in many industries Microsoft Copilot has become the go-to for running a data task or quick analysis with AI.
Which raises the question: how good it is at finding insights in a data file?
To test it ou...
Do we need more 'aluminium-standard' evidence?
In 1971, a doctor named Archie Cochrane showed a group of cardiologists the results of a clinical trial he had been running. The response was furious: ‘Archie, we always thought you were unethical. You must stop this trial at once’.
The re...
Are you over- or under-confident about AI?
If you get an AI output you didn’t expect, it can be tempting to explain it away in hindsight. The result was bad? Well, maybe better instructions would help next time. And if the result was good? Well, maybe it got lucky.
Statistician Ron...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Understanding the unseen.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Understanding the unseen ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 325 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #118 |
Authors
The writers behind this newsletter.
Mathematician/epidemiologist and co-founder of WholeSum. Author of Proof: The Uncertain Science of Certainty. Bylines in Wired, FT, Guardian, Times, New Scientist.
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