AI marketing intelligence for CMOs and senior marketers. Career insurance in the AI era.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 245 | Founded | 8 months ago | Last Issue | 7 days ago |
| Active | |||||
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aireadycmo.comLatest Issues
ChatGPT starts selling ads in your market this week
Happy Monday!
Six months ago, the ads were an American problem. You could read about them, have an opinion, and carry on.
That ends this week. OpenAI confirmed on 18 August that ChatGPT Ads is expanding into 31 European countries, naming...
Stanley is writing product copy for a reader that cannot see
Happy Friday!
Stanley sold a decade of cups on a vibe. Vibes do not survive translation.
The brand is rebuilding its marketing for a reader who can't infer anything from a photograph, treating that as a structural problem rather than a ha...
ChatGPT and Gemini disagree in one category out of three
Ask ChatGPT for the best tool in your category. Then ask Gemini. You have a 1-in-3 chance of getting two different companies. GetIntel put roughly 80 buyer-phrased questions into each of 126 software categories through live consumer apps ra...
Nobody can prove AI visibility sells anything
Somebody in your company bought an AI visibility tool this year. Ask
them what it changed.
Digiday put that to the people running these programs, and nobody
can connect the two. Scrunch, Profound, and Semrush will estimate how a model...
43% of Gen Z stopped buying over an AI ad
Happy Monday!
Nobody owns this line in the P&L, which is exactly why it keeps getting approved.
Rival Technologies asked 901 Gen Z participants across the US and Canada how they react when they learn a brand's marketing was made with AI....
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Authors
The writers behind this newsletter.
Showing what's possible with AI in marketing for marketing leaders & founders. Ex-CMO & agency nerd, advisor.
Senior Director of Marketing at Appen writing about the present and future of AI. My posts do not reflect the views of Appen.
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