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AI marketing intelligence for CMOs and senior marketers. Career insurance in the AI era.

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Issues235Founded7 months agoLast Issue40 hours ago
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Artwork for AI-Ready CMO

Latest Issues

Your Amazon plan is a spreadsheet of keywords and bids

Happy Monday!

Your Amazon plan is a spreadsheet of keywords and bids. Somebody should probably tell it what happened last week.

On the Q2 call, Amazon said that shoppers who click a Sponsored Prompt convert to a sale 48% more often and sp...

40 hours ago
1

Two robots bought a billboard while you were in a standup

TGIF!

The media buy you spent your twenties learning to do just happened without a person in the room.

On July 22, Broadsign and the agency Draft Digital ran what they’re calling the first fully agentic out-of-home campaign: a buy-side a...

5 days ago

Your ad platform can make an ad without asking you

Happy morning!

There’s a setting in your ad account you’ve never opened. It’s on.

Ad Age reported this week that Meta and Google’s platforms can generate and adjust creative on their own, from adding music to “visual touch-ups,” under au...

6 days ago
1

monday.com filed "AI growth" with the SEC, told staff it wasn't about AI

Morning everyone!

Two sentences left monday.com this week. One went to the SEC. One went to the staff. They do not describe the same event.

On July 22, the company filed a restructuring plan cutting about 600 roles, 20% of its people, and...

7 days ago
1

You bought AI to move faster. You're still late.

Happy Tuesday y’all!

Count the people who touch one email before it goes out. Four? Five? Now count the revision rounds. This is the part of your job no deck has ever had a slide for.

Knak surveyed enterprise marketing teams, including...

8 days ago
3

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Authors

The writers behind this newsletter.

  • Peter Benei

    Showing what's possible with AI in marketing for marketing leaders & founders. Ex-CMO & agency nerd, advisor.

  • Torsten Sandor

    Senior Director of Marketing at Appen writing about the present and future of AI. My posts do not reflect the views of Appen.

  • Katie Blouin

    Former attorney turned two-time Inc 500 founder sharing operator insights, AI experiments, and lessons from bootstrapping a multi million dollar company

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