AI marketing intelligence for CMOs and senior marketers. Career insurance in the AI era.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 249 | Founded | 9 months ago | Last Issue | a month ago |
| Active | |||||
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The 10,000 job number does not say what the headline says
A headline went round this week: 10,000 marketing jobs gone, AI agents took them. It ran in Forbes on 20 August, written by Jodie Cook, who founded and sold a social agency and is not a tourist here.
Read the sentence the number comes from...
Agents research everything and buy almost nothing
Every agentic commerce deck you have been sent this year implies the agent completes the purchase. The data says it mostly does not.
Research published on 17 August puts AI shopping agent usage at roughly 62% for product comparison, about...
82% of advertisers went in-house. Now what?
Twelve years ago, 55% of Association of National Advertisers members ran an in-house operation. It is now 82%, a figure that came up at a Daily Maverick panel on 21 August alongside three people who have actually done it.
The interesting p...
A quarter of ChatGPT's answers already carry an ad
Yesterday was the announcement. Today is the measurement, and it lands harder.
Similarweb published data on 17 August showing that 26% of ChatGPT responses already carry a sponsored ad, for users on the Free and Go tiers. Nearly 30% of ad-...
ChatGPT starts selling ads in your market this week
Happy Monday!
Six months ago, the ads were an American problem. You could read about them, have an opinion, and carry on.
That ends this week. OpenAI confirmed on 18 August that ChatGPT Ads is expanding into 31 European countries, naming...
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Authors
The writers behind this newsletter.
Showing what's possible with AI in marketing for marketing leaders & founders. Ex-CMO & agency nerd, advisor.
Senior Director of Marketing at Appen writing about the present and future of AI. My posts do not reflect the views of Appen.
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