The B2B Realist
Tomek ChojnackiReplacing random acts of marketing with business logic. A sanity check for B2B marketing in the age of AI noise.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | 9 months ago | Last Issue | 15 days ago |
| Active | |||||
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Ten Conversations Before a New Headline
Think about how your company has described itself over the last ten years.
Maybe it was a “full-service technology partner.” Then “dedicated teams.” Then “AI-first.” If you sell software, it might have been “all-in-one,” then “platform,” t...
Nobody Gets Fired for Last Year's Plan
Think about the last marketing bet in your company that missed.
A reasonable idea that did not work. A new vertical that never produced a conversation worth having. An event that cost more than it returned. A repositioning that confused mo...
Nobody Could Ever Check Your Work. That Was the Point
You tell the client how much work they need. Then you get paid to do it.
Nobody in this industry finds that odd, because it has always been true. It is also the exact shape economists point at when they want to explain why certain markets...
Nobody Ever Names the Miss in Advance
There is a small ritual that happens after a quarter comes in short, and once you notice it, you cannot stop noticing it.
Somebody explains.
Deals slipped. A champion left. Procurement got involved later than expected. The budget froze on...
Slide 9 Has a Number. Nobody in the Room Can Price It
There is a specific kind of quiet that happens in a meeting when somebody asks the obvious question.
You know the meeting. The agency or the CMO is presenting. Slide 4 shows a screenshot: somebody typed a buyer’s question into ChatGPT, and...
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| Subscribers | Engagement | 56 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Fractional B2B CMO filtering AI noise. I report on the business logic needed to replace random acts of marketing with consistency and scale to drive revenue.
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