The B2B Realist
Tomek ChojnackiReplacing random acts of marketing with business logic. A sanity check for B2B marketing in the age of AI noise.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 7 months ago | Last Issue | 9 days ago |
| Active | |||||
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tomekchojnacki.substack.comLatest Issues
Nobody Ever Names the Miss in Advance
There is a small ritual that happens after a quarter comes in short, and once you notice it, you cannot stop noticing it.
Somebody explains.
Deals slipped. A champion left. Procurement got involved later than expected. The budget froze on...
Slide 9 Has a Number. Nobody in the Room Can Price It
There is a specific kind of quiet that happens in a meeting when somebody asks the obvious question.
You know the meeting. The agency or the CMO is presenting. Slide 4 shows a screenshot: somebody typed a buyer’s question into ChatGPT, and...
The Quietest Person in Your Pipeline Is the One Deciding
Picture the person on the other side of your best stalled deal. Not the company. The person.
Two months ago, they were your champion. They sat in a room full of colleagues and said, out loud, that they thought your company was the right ca...
You Bought One Year of Marketing, Three Times
Most CEOs I talk to have changed their marketing setup more than once. A new agency after the last one underdelivered. New channels after the old ones went quiet. A new head of marketing after the previous one did not work out.
Each change...
Everyone Came Home From the Conference With a Number
The Monday after a big conference has a particular mood. The team is tired and a little proud. Somebody has the number ready before the first coffee. Forty meetings, fifty, more. It goes in the channel with a fire emoji, and for a day or tw...
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Authors
The writers behind this newsletter.
Fractional B2B CMO filtering AI noise. I report on the business logic needed to replace random acts of marketing with consistency and scale to drive revenue.
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