The B2B Realist
Tomek ChojnackiReplacing random acts of marketing with business logic. A sanity check for B2B marketing in the age of AI noise.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | tomekchojnacki.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Room You're Never Invited To
Your champion just left the demo feeling great. They understood the product. They saw the value. They’re ready to advocate internally.
Everyone Sounds the Same
Try an experiment. Go to LinkedIn. Search for any B2B topic. SaaS onboarding. Demand generation. ABM strategy. Read five posts from five different companies.
The Deal That Died in Silence
You know the deal I’m talking about.
The 91-Point Gap
Here’s a number that should stop every B2B executive mid-scroll.
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Other publications recommended by the authors of this newsletter.
Authors
The writers behind this newsletter.
Fractional B2B CMO filtering AI noise. I report on the business logic needed to replace random acts of marketing with consistency and scale to drive revenue.
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