Alex’s Substack
Alex MosemanMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Subscribers | Read | alexmoseman.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
From Campaign Silos to Funnel Orchestration: Why Customer Engagement Needs a New Operating Model
Remember when customer engagement felt manageable? Marketing owned awareness, sales handled conversion, customer service managed support, and product controlled the experience. Each department had clear responsibilities, clean handoffs, and...
The AI-Native Growth Stack: How Enterprise Retail CMOs Can Architect for the Next Wave
Enterprise CMOs face a pivotal moment in marketing technology. After years of investing in MarTech stacks for campaign management, CRM, and data-driven decision making; along come generative, predictive, and agent-based AI rapidly evolving ...
Stop Chasing Channels: How Smart Retailers Use AI to Meet Customers Everywhere
Shoppers are jumping between your store, website, app, and social media without missing a beat. They expect you to keep up and remember who they are, no matter where they appear.
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Authors
The writers behind this newsletter.
Building better ways of working for people that build product. You know my Steez. I'm about that. Big Truss! All views my own.
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