Andy Beach's Engines of Change
Andy Beach, Rebecca Avery, Seth Hallen, Bhavesh M Upadhyaya, David SuggI write about the messy collision of AI, media, and human attention. Think TikTok as cultural memory. Streaming as subscription math. Generative AI as a remix engine for everything we thought was finished.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 147 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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enginesofchange.aiLatest Issues
The Receipts Layer
For most of media’s history, the artifact carried its own proof. A recording sounded like the artist because, well, it was the artist. A photograph showed what stood in front of the lens. Provenance was implicit, baked into the cost of maki...
Video as a Data Type
The reference architecture I’ve been circulating privately with founders, operators, and standards bodies for the better part of 2026 will go public this week, as my keynote at Silicon Valley Video Summer Camp. This is my written version....
Priced Apart
Three companies took apart structures that took decades to build, and they did it inside a single eight-day window. Comcast announced on June 29 that it would spin NBCUniversal and Sky into an independent public company. On July 6, ITV agre...
Founders Memo 003
Watch now | June 2026
June was a month I spent mostly in one place, and it turned into one of the busier stretches I’ve had for seeing the people I actually work alongside. This is the June Founder Memo, my once-a-month look at the worksho...
What's Taking So Long?
Rebecca Avery is a Senior Streaming Operations Executive, SME of the SVTA Metadata Working Group, and writes about the operational realities of streaming media at integrationtherapy.substack.com.
In February of 2023, I was visiting...
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Authors
The writers behind this newsletter.
Technology is moving fast. Culture is moving weird. I write Engines of Change to track the systems that program both from AI pipelines to fandom economies and to ask who gets to set the defaults.
Rebecca Avery is the founder of Integration Therapy, a thought leadership platform helping streaming networks operate with integrity, and a keynote speaker who has been featured at OTTX, NAB, Streaming Media Connect, and other conferences and events.
Investing in the tech that powers the intersection of AI and storytelling. 25+ years in MediaTech, empowering creators, backing founders, and shaping the future of content through innovation, community, and a deep love for the industry.
Bhavesh is an Emmy Award–winning streaming industry consultant focused on integrating AI into media workflows. He advises on video quality, data-driven operations, and next-generation content delivery across modern streaming platforms.
Seasoned technology executive with deep experience in media, media workflows, team building, and politics navigating.
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