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Artwork for Andy Beach's Engines of Change

I write about the messy collision of AI, media, and human attention and what it means for how we create, consume, and remember culture. Think TikTok as cultural memory. Streaming as subscription math. Generative AI as remix engines that might be forge

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Substack
PricingFreemiumPublishesDaily
Issues127Founded3 years agoLast Issue5 days ago
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enginesofchange.ai
Artwork for Andy Beach's Engines of Change

Latest Issues

Two Doors, One Rule

On May 7, Spotify shipped a command-line tool called Save to Spotify that lets agents like Claude Code, OpenAI Codex, and OpenClaw generate audio and drop it directly into a user’s library as a Personal Podcast. Not in search. Not in recomm...

5 days ago

IDENTITY AS INFRASTRUCTURE

The Human Layer, Part II

A piece of work appears in a generative platform. It contains a recognizable performer. The voice is right, the face is right, and the way they move and pause and hold a line is unmistakable. The asset is good. It...

10 days ago
3
Paid

The Bill Is Arriving

The AI buildout has been narrated as a supply story for two years. The labs raising, the chipmakers shipping, the data centers rising. This week the demand side started talking back. A venture firm discovered its own staff were burning a th...

12 days ago
3

Founder Memo 001

Watch now | April 2026

April was unusually full. Inheritance Shift closed, the Human Layer opened, NAB happened in the middle, and three different pieces of work I wasn’t coordinating ended up converging on the same observation. This is th...

13 days ago
1
Paid

Streaming From the Moon...

This essay was contributed by Bhavesh Upadhyaya, an Emmy Awarded Independent Consultant and SVTA member. When not geeking out on NASA news, he helps companies work on product and operations strategies for streaming media and AI.

The next m...

17 days ago
5
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Authors

The writers behind this newsletter.

  • Andy Beach

    Technology is moving fast. Culture is moving weird. I write Engines of Change to track the systems that program both from AI pipelines to fandom economies and to ask who gets to set the defaults.

  • ErinRose Widner

    A little of this, a little of that

  • Rebecca Avery

    Rebecca Avery is the founder of Integration Therapy, a thought leadership platform helping streaming networks operate with integrity, and a keynote speaker who has been featured at OTTX, NAB, Streaming Media Connect, and other conferences and events.

  • Bhavesh M Upadhyaya

    Bhavesh is an Emmy Award–winning streaming industry consultant focused on integrating AI into media workflows. He advises on video quality, data-driven operations, and next-generation content delivery across modern streaming platforms.

  • Adam Husein
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