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Alive in Social Media

Laurent François

Get a sharp analysis every Tuesday on how algorithms, social media, and Internet culture are reshaping our society. Direct from Paris.

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Substack
PricingFreemiumPublishesWeekly
Issues163Founded3 years agoLast Issue8 days ago
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Artwork for Alive in Social Media

Latest Issues

Personality.exe

Filters, tools, presets, zines, and other fragments of the self to install.

Tuesday evening on Earth. Last letter before the summer break. Thank you for this year of exchanges, debates, and learning. You can read the archives.

8 days ago
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3
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The Summer-shift posters

Tuesday Evening on Earth. Summer on social media has a rhythm of its own; a less algorithmic and more heuristic period, at least for the luckiest among us.

Every summer, social media users who have barely expressed themselves all year seem...

15 days ago
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The Social Konami Code

The revenge of digital secret passages is underway.

Tuesday Night on Earth. LORE, Easter eggs, heuristic design: against the miniaturization of our identities, digital practices are rediscovering a taste for secrecy, detours and discovery.

22 days ago
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Pudeur furiosa

Pudeur is becoming a protection for our social bonds. Finstas, secondary social media accounts, anonymous forums: intimacy is reclaiming its borders.

Tuesday evening on Earth. The past two weeks have been wild: from opening a seminar for t...

a month ago
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2
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Digital Sediments

As the feed insatiably replaces our traces, we are looking for ways to give weight to our digital lives.

Tuesday evening on Earth. A letter written on my way to London; the perpetual back-and-forth of time and kilometres, while I keep my C...

a month ago
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  • Laurent François

    Pixels & café in Paris. Creative strategist (luxury/NGOs/communities), marketing prof, and writer. Auteur de 'Cracker l’algorithme' (L'Aube, 2025). English & français. PR: enzo [dot] francois [at] gmail [dot] com Chronically online.

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