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Alive in Social Media

Laurent François

Get a sharp analysis every Tuesday on how algorithms, social media, and Internet culture are reshaping our society. Direct from Paris.

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Substack
PricingOnly free issuesPublishesWeekly
Issues155Founded2 years agoLast Issue7 days ago
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Latest Issues

The Fragrance of Reality

Tuesday evening on Earth. May is incredibly strange this year in France with all the long weekends. It might be an actual chance.

Consumer-facing digital ecosystems were built around the image. As reminds us, in the early 2000s, websites...

7 days ago
3

Social networks are more social than ever

Tuesday night on Earth. A letter written after my talk at Chaos Club, “Paradise Lost, Paradise Found.” The transcript is available on request send me an email ^_^.

The refrain that social media isn’t social anymore is getting louder, both...

14 days ago
8
5

Clandestine Intimacy

Tuesday morning on Earth. It’s a beautiful day in Paris, I’m getting ready for a talk. I hope you have a good day so far.

The intimate sphere is permeated on all sides by our digital environments. The social noise has become so loud that w...

22 days ago
6

Breaking the Map: Speedrunners vs. the Church of Scientology

Tuesday evening on Earth. If you’re in Paris, let’s meet next week, on April 28, at Chaos Club.

In video game culture, testing the limits of a world is part of the ritual. Speedrunners - players who try to finish games as quickly as possib...

a month ago
13
2

Anti-Normie

Tuesday evening on Earth. Days last longer in Paris. It’s time to enjoy the hidden terraces.

“Am I normal?” This existential question runs through our ever more connected identities, as we increasingly delegate parts of our intimate lives...

a month ago
7

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  • Laurent François

    Pixels & café in Paris. Creative strategist (luxury/NGOs/communities), marketing prof, and writer. Auteur de 'Cracker l’algorithme' (L'Aube, 2025). English & français. PR: enzo [dot] francois [at] gmail [dot] com Chronically online.

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