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Oblique Forecasting

Esther MK

I write for people who suspect the room is wrong about the consumer. Often, the room is. Oblique Forecasting translates early signals into ideas for founders and investors. Out Wednesdays from Paris.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues108Founded6 years agoLast Issue11 days ago
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esthermk.substack.com
Artwork for Oblique Forecasting

Latest Issues

#63 No, the Internet didn't erase borders

Hiiii. Lots of new faces around here. Perfect timing for sharing this piece by where, instead of my predictions on tomorrow’s markets, I got to go deeper on taste, tech and why podcasts can’t replace the written word:

Elea.notes

A recipe...

11 days ago
11

#62 Weightlifting & Cigarettes

Hiiii. Last week’s edition seems to have landed…

…and calls for a follow-up. Essentially, here’s my take on a lot of wellbeing and longevity trends. If I can deinfluence you and possibly introduce you to a couple of new things, we’re golde...

19 days ago
29
1

#61 Pills for him, powder for her

Hiiii. OF had to go on a very brief hiatus after an insanely packed week. To be clear, I don’t think being busy = being important. I had organised a roundtable for Magma—How to launch an AI-first business—; spoke on a panel at a longevity a...

a month ago
23
1

#60 Do you need to be famous to launch a skincare brand?

Hiiii. You don’t have to be a proponent of a 10-step skincare routine to read today’s post. You’ll enjoy it if you’re nosy enough to read between the fine lines of celeb culture, money and beauty. I myself don’t buy into the hype. Out of al...

a month ago
17
2

#59 I invested €10K like Warren Buffett. Then like an insider.

Hiiii. Are we all essentially Big Brother? Into The Gloss opened the bathroom door and it was never closed again: Vogue’s In The Bag, Into The Fridge, Money Feelings. So in that spirit: here’s my Q1 spending, mapped to a portfolio. My habit...

2 months ago
17
3

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  • Esther MK

    Turning culture into insight, insight into thesis. Oblique Forecasting translates early signals into ideas for founders and investors. Out Wednesdays from Paris.

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