All About Branding
Steven Picanza ✌️\ud83c\udf55Clarity-first thinking on branding, marketing, and creative work. Trusted by thousands of smart humans around the world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 177 | Founded | 5 years ago | Last Issue | 14 days ago |
| Active | |||||
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Even I do this. That's the whole point.
Ciao 👋,
Let me take a guess… You’ve got a decision sitting right in front of you.
You’ve known what it is for weeks. Maybe months. And instead of making it, you just paid someone $8,000 to build you a website. Or design you an app. Or t...
Don’t Let The Tail Wag The Dog
Ciao 👋,
Sometimes, like Snoop says, you gotta “back up off of it and set your drink down.”
That line has been living in my head all week. Actually, let’s be real. Since the mid 90’s.
But why all week? Not because I’m trying to turn Sn...
The shiny object is always a trap. Most people find out too late.
Ciao 👋,
Last week, I was at a virtual event with a room full of nonprofit leaders.
And in the span of one conversation, we covered brand strategy, business strategy, digital activations, content workstreams, and how to use AI without los...
The sandcastle was always there. AI just brought the tide in.
Ciao 👋,
AI just made execution dirt cheap.
Anyone can spin up a landing page, a content calendar, a brand deck, a campaign. Fast. Cheap. Clean.
And that’s exactly the problem.
Because if you don’t have a Single-Minded Idea governing a...
The rehearsal is the brand.
Ciao 👋,
I spent time this week with an organization running tens of millions of dollars in arts programming. My kind of vibe TBH.
Beautiful work. Incredible mission. Forgettable brand.
The usual story these days.
We talked about thei...
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Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
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