All About Branding
Steven Picanza ✌️\ud83c\udf55Clarity-first thinking on branding, marketing, and creative work. Trusted by thousands of smart humans around the world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 170 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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Twenty years. Hundreds of happy customers. Still invisible.
Ciao 👋,
Got a call last week I can’t stop thinking about.
The gal on the other end has been running her business for almost twenty years. Husband & wife team. Hundreds of happy customers. People love the product. Quiet, profitable, high...
Stop making your audience do your job.
Ciao 👋
This week, I sat across from a giant nonprofit and a solo creator inside the same 72 hours.
Different rooms. Different budgets. Different stakes.
Same exact problem.
The nonprofit is trying to figure out how content, community,...
AI can fake the content. It can't fake the room.
Ciao 👋
Spent the week building a room.
Not a literal one. A virtual studio of sorts.
10+ podcast episodes. 10+ design leaders from around the world. 10+ YouTube premieres running 15 hours straight, 6am ET to 9pm.
Welcome to Internati...
The humanity is already there. Here's what's killing it.
Ciao 👋
I was sitting with a client recently with a 50+ year history.
Real story. Real soul. The kind of origin that makes you lean in when someone tells it right.
And they were stuck.
Not because the story was bad. It’s not.
Not bec...
We're entering a creative recession
Ciao 👋
Mid-week observation: I think we’re entering a creative recession.
Not a content recession
Not a marketing recession.
A creative one.
And yeah… that should worry you a little.
So now you’ve got AI in the mix.
Maybe t...
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Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
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