All About Branding
Steven Picanza ✌️\ud83c\udf55Clarity-first thinking on branding, marketing, and creative work. Trusted by thousands of smart humans around the world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 189 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
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17 years later, this still sucks
Ciao 👋,
I’ve been creating content since 2009.
Long enough to have some things hit.
Long enough to have plenty of things disappear into the void.
Long enough to know there really isn’t a point where this suddenly becomes comfortable....
The market can answer this faster than your team can
Ciao 👋,
A strategy starts to matter when it gets activated.
The leadership team meets.
The positioning gets approved.
The messaging gets tightened.
The priorities get put into a deck.
Then comes the important part... Putting it in...
Eventually, the strategy has to leave the deck
Ciao 👋,
I’ve been experimenting a lot on Instagram lately.
Different formats. Different hooks. Different levels of polish.
Some work.
Some absolutely die.
Good.
Because I spend a lot of time thinking and talking about brand, content,...
A little distance helps
Ciao 👋,
An organization I’m working with needs to raise capital. So naturally, the conversation started with the campaign.
What’s the story? What do we need to create? Who are we trying to reach? How do we get people to care?
All valid...
What Are You Actually Learning From Your Content?
Ciao 👋,
Most organizations have a content strategy.
A calendar. Some pillars. A few channels. Persona’s. Maybe a cadence everyone agreed to six months ago.
What I’m more interested in is a simpler question… What are you learning from th...
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Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
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