All About Branding
Steven Picanza ✌️\ud83c\udf55Clarity-first thinking on branding, marketing, and creative work. Trusted by thousands of smart humans around the world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 185 | Founded | 5 years ago | Last Issue | 8 days ago |
| Active | |||||
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allaboutbranding.substack.comLatest Issues
What Are You Actually Learning From Your Content?
Ciao 👋,
Most organizations have a content strategy.
A calendar. Some pillars. A few channels. Persona’s. Maybe a cadence everyone agreed to six months ago.
What I’m more interested in is a simpler question… What are you learning from th...
The Cost of Starting Too Soon
Ciao 👋,
A lot of bad brand work starts long before anything gets designed.
Before the logo. Before the campaign. Before the website. Before the content calendar. Before the agency gets hired.
There’s usually a decision sitting upstream...
Everybody has a community now.
Ciao 👋,
Everybody has a community now.
A Slack group is a community.
A Patreon is a community.
A loyalty program is a community.
An engaged Instagram following is a community.
A brand puts “Club” after its name and suddenly, app...
A world of fine
Ciao 👋,
I had a conversation with my studio co-founder John, that has been living rent-free in my head ever since.
We were sitting on the street. I was sipping a cortado. His drink was a bit more complicated. 🙃 We were talking about AI,...
We’re Going to Need Better Ears
Ciao 👋,
A musician friend sent me a few songs this week.
We played together for years. We were in bands when we were teenagers and in our 20s. We know each other’s ears, and trust me, his are 100000% better than mine.
He sent it over...
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Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
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