“I don’t know where to look anymore. There are too many so-called experts. Too many AI-produced sloppy posts. Too many shiny bright new objects. I need a resource. A lifeline. A guide.”

That’s not three people having a bad week....

18 days ago

source

Your brand won't outrun AI. It has to out-system it.

Ciao 👋,

You blink, and you miss it.

A new AI model drops. A new tool launches. A new playbook gets passed around LinkedIn like it’s gospel. And if you weren’t paying attention, you’re already three weeks behind a conversation that didn’t...

25 days ago

source

Twenty years. Hundreds of happy customers. Still invisible.

Ciao 👋,

Got a call last week I can’t stop thinking about.

The gal on the other end has been running her business for almost twenty years. Husband & wife team. Hundreds of happy customers. People love the product. Quiet, profitable, high...

a month ago

source

Stop making your audience do your job.

Ciao 👋

This week, I sat across from a giant nonprofit and a solo creator inside the same 72 hours.

Different rooms. Different budgets. Different stakes.

Same exact problem.

The nonprofit is trying to figure out how content, community,...

a month ago

source

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Steven Picanza ✌️\ud83c\udf55

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