All About Branding
Steven Picanza ✌️\ud83c\udf55Clarity-first thinking on branding, marketing, and creative work. Trusted by thousands of smart humans around the world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 182 | Founded | 5 years ago | Last Issue | 11 days ago |
| Active | |||||
Read this Newsletter
allaboutbranding.substack.comLatest Issues
A world of fine
Ciao 👋,
I had a conversation with my studio co-founder John, that has been living rent-free in my head ever since.
We were sitting on the street. I was sipping a cortado. His drink was a bit more complicated. 🙃 We were talking about AI,...
We’re Going to Need Better Ears
Ciao 👋,
A musician friend sent me a few songs this week.
We played together for years. We were in bands when we were teenagers and in our 20s. We know each other’s ears, and trust me, his are 100000% better than mine.
He sent it over...
Taste is a delete key
Ciao 👋,
We’re drowning in acceptable. The mediocre middle is winning.
It felt like every brand I touched this week is fighting the same current.
More templates. More topics. More channels. More AI-generated variations of the same comp...
The espresso is the strategy
Ciao 👋,
It’s the dog days. And I’m feeling them. 🐾
All I wanted this week was an espresso and a chair outside.
Somewhere I can sit and talk about music. About culture. About wine and philosophy. About the slow stuff that actually move...
David Aaker is 88. His warning should scare you.
Ciao 👋,
I asked a client last week what their brand had actually built.
Not the services. Not the logo or website. Not the products.
The belief. The thing you stand for. You say you want to build a brand, so what’s the line you won’t cr...
Key Facts
Related Newsletters
Audience Metrics
Subscribers, engagement, traffic and sponsorship for All About Branding.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
Social
Frequently Asked Questions
How can I access the email archive for All About Branding?
You can find recent issues that have been published by All About Branding on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does All About Branding have?
To see how many people subscribe to All About Branding, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in All About Branding?
Newsletter advertising can be extremely effective when it's done right. Before you pitch All About Branding as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like All About Branding?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact All About Branding using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to All About Branding?
Scroll up to where it says Related Newsletters to see other publications like All About Branding. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact All About Branding?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.