All About Branding
Steven Picanza ✌️\ud83c\udf55Clarity-first thinking on branding, marketing, and creative work. Trusted by thousands of smart humans around the world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 180 | Founded | 5 years ago | Last Issue | 11 days ago |
| Active | |||||
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allaboutbranding.substack.comLatest Issues
Taste is a delete key
Ciao 👋,
We’re drowning in acceptable. The mediocre middle is winning.
It felt like every brand I touched this week is fighting the same current.
More templates. More topics. More channels. More AI-generated variations of the same comp...
The espresso is the strategy
Ciao 👋,
It’s the dog days. And I’m feeling them. 🐾
All I wanted this week was an espresso and a chair outside.
Somewhere I can sit and talk about music. About culture. About wine and philosophy. About the slow stuff that actually move...
David Aaker is 88. His warning should scare you.
Ciao 👋,
I asked a client last week what their brand had actually built.
Not the services. Not the logo or website. Not the products.
The belief. The thing you stand for. You say you want to build a brand, so what’s the line you won’t cr...
Even I do this. That's the whole point.
Ciao 👋,
Let me take a guess… You’ve got a decision sitting right in front of you.
You’ve known what it is for weeks. Maybe months. And instead of making it, you just paid someone $8,000 to build you a website. Or design you an app. Or t...
Don’t Let The Tail Wag The Dog
Ciao 👋,
Sometimes, like Snoop says, you gotta “back up off of it and set your drink down.”
That line has been living in my head all week. Actually, let’s be real. Since the mid 90’s.
But why all week? Not because I’m trying to turn Sn...
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Creative Brand Director. Marketer. Culture Connoisseur. Connector of People & Ideas. Chasing the world’s best aperitivo ✌️\ud83c\udf55\ud83c\uddee\ud83c\uddf9\ud83c\udf77
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