altMedia by Jonathan Glazier
Jonathan GlazierAlternative perspectives on the future of content
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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altmediajg.substack.comLatest Issues
The Audience Isn’t a Demographic. It’s a Set of Values.
The Audience Isn’t a Demographic. It’s a Set of Values.
Nine viewers. Five questions. Three values. And why the way they pay, and the way they want a show delivered, follows the values too, not the age on their card.
Last time I built...
I Asked an AI to Become My Audience
What the UK's biggest demographic actually wants from television
What the UK’s biggest demographic actually wants from television, according to a robot pretending to be them. And why the real data agrees.
The Uncomfortable Truth Behind Winning TV Formats
Great ideas matter, but confidence gets them commissioned
Television likes to tell itself that the best ideas win.
How to Get Commissions Using Proof Over Pitch
Why The Traitors cracked the format code, and what it tells us about how all successful formats actually work.
Last Night's TV BAFTAS
Revealed Something Important
Last night’s BAFTA Television Awards felt important.
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for altMedia by Jonathan Glazier.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
40 years inside TV and content production. I break down what’s changing, what still works, and how creators and freelancers stay relevant and get paid. AI, formats, workflow, and the real business of content.
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