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Artwork for altMedia by Jonathan Glazier

altMedia by Jonathan Glazier

Jonathan Glazier

Alternative perspectives on the future of content

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues62Foundeda year agoLast Issue7 days ago
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Artwork for altMedia by Jonathan Glazier

Latest Issues

I spent forty years finding out why formats fail. Now I do it before they launch.

Here is a thing that happens.

A format goes out. It does not work. Six weeks later there is a post mortem, and in that room somebody says the thing that everybody half knew a year earlier but nobody said out loud, because at the time it wo...

7 days ago
2

Sky Completes £1.6bn Takeover of ITV’s Channels and ITVX

and what this could mean for our sector

a month ago
3
Paid

The Audience Isn’t a Demographic. It’s a Set of Values.

part 2 of the know your audience series

The Audience Isn’t a Demographic. It’s a Set of Values.

2 months ago
3
Paid

I Asked an AI to Become My Audience

What the UK's biggest demographic actually wants from television

What the UK’s biggest demographic actually wants from television, according to a robot pretending to be them. And why the real data agrees.

2 months ago
2
Paid

The Uncomfortable Truth Behind Winning TV Formats

Great ideas matter, but confidence gets them commissioned

Television likes to tell itself that the best ideas win.

2 months ago
2
Paid

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  • Jonathan Glazier

    40 years inside TV and content production. I break down what’s changing, what still works, and how creators and freelancers stay relevant and get paid. AI, formats, workflow, and the real business of content.

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