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TV Futurist

Sandra Lehner

Building the Bridge Between TV, Brands & Creators

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues160Founded2 years agoLast Issue10 days ago
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Latest Issues

Weekend Waves 20/26

Happy Friday, Wavemakers!

It looks like media is becoming more fragmented than ever. In reality, it’s fragmenting on the surface - but converging underneath.

Here are the top stories making waves this week:

1️⃣ Media is Shifting From Au...

10 days ago
5

From Ads to Entertainment Worlds

Happy Wednesday, Wavemakers!

The most interesting thing about Branded Entertainment in 2026 is that it no longer behaves like advertising. Increasingly, it behaves like the entertainment industry itself.

That became very clear at the Bra...

12 days ago
3
2

Weekend Waves 19/26

Happy Friday, Wavemakers!

Before we dive in: I’m excited to share that I’ll be speaking at NEM Dubrovnik 2026, one of the leading media industry events in the CEE region. Looking forward to insightful discussions, new connections, and seei...

17 days ago
3

10 Ways Content Europe Was a Reset, Not a Revolution

Happy Monday, Wavemakers!

One week after StreamTV Europe took place in Lisbon (you can read that recap HERE), Content Europe felt like a very different kind of industry gathering.

Not because the conversations were completely different,...

21 days ago
6
2

Weekend Waves 18/26

Happy Friday, Wavemakers!

I’m back from Cologne. And as we all know: if there’s no picture, it didn’t happen - and no, that wasn’t a green screen in the background.

Branded Entertainment Summit Team

I still owe you a proper recap of Con...

24 days ago
3

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  • Sandra Lehner

    Dubbed by industry press as the TV Futurist, I work with TV networks, production companies, and agencies on how to reach young audiences via Social Media and other new platforms.

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