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No Soft Language

Amal Shah

A publication that lives in the gap. Between what people say. And what they need to hear.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues37Foundeda year agoLast Issuea year ago
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Latest Issues

Polite People Make the Worst Decisions

Photo by Kristina Flour on Unsplash

Some people aren’t indecisive. They’re just too polite to act. On what they already know.

The feel the tension. Register what’s wrong. And often, sense it earlier than others. Yet, they hesitate. Withou...

a year ago
7
5

Waiting for Permission Is a Waste of Time

Photo by Jake Hill on Unsplash

People don’t wait because they’re unsure. They wait because they want someone else to take responsibility first.

At work. When someone delays action. Because a superior hasn’t formally signed off. Even thoug...

a year ago
6
3

Your Emotions Are Not Sacred

emotional volatility

Your emotions are not sacred.

Some people treat their feelings like absolute truths. Just because they feel strongly.

Emotions often show up without notice. And sometimes stick around for no clear reason.

An emotion...

a year ago
7
4

The Truth Doesn’t Need a Personality

Photo by Claudio Schwarz on Unsplash

Most people know what’s true.

They’ve known it for a while. They feel it. When they talk to someone. And something feels off.

They sense it from the get go. When they agree out loud. But disagree in...

a year ago
9
1

The Brutal Business of Words

Generated on Sora

I’ve been writing professionally for 15 years. That’s one and a half decades of deadlines, formats, revisions and voices. Most of which I never chose.

I worked across formats and platforms. Advertising, publishing, corpo...

a year ago
13
3

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  • Amal Shah

    I spent 15 years, polishing the truth, in copywriting. Now I write, to strip it off.

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