
A considered collection of notes on motherhood, entrepreneurship, and design—what’s quietly shaping my perspective, as of late. Ever so grateful you're here.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||

If you didn’t know, I am a mum to two wonderfully energetic, darling little boys and wife to the European boy.
And we’ve had the busiest season of entrepreneurship, maybe ever.
I think we launched 10+ websites in the last quarter?!
So, i...
Earlier this week, we worked on the design of a long form investment guide & proposal template for a past (wonderfully talented) client.
And it reminded me of something I come back to often — the most impactful brand growth doesn’t necess...
Systems.
It’s not exactly the ‘fun’ part.
It’s not the part that excites or allures. It doesn’t necessarily have the instant dopamine hit that curating a mood board or drafting a fresh site layout has — at least, for me.
But it was the...
Before we could adjust our messaging, refresh our visuals or settle in on any new trajectory for the business, we — and by we, I really mean I — had to analyze our offers.
Did they align with my vision for growth? Did they support a more...
At the start of the year, I determined to slow down and define the direction of our brand more clearly.
And while I was oft tempted to hurry my pace and sort it out swiftly, what I’ve realized is that the quality of our work doesn’t find...
Subscribers, engagement, traffic and sponsorship for As of Late.
| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
When I'm not tapping at the keys, you can find me enjoying slow weekends with my boys or exploring the European countryside on holiday.
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