Reletter
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Every two weeks, we dive deep into the tech, product, and leadership challenges that keep founders up at night. Sent to your inbox, we want to help you build things that matter and make the world a better place for everyone.

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Substack
PricingOnly free issuesPublishesWeekly
Issues21Founded2 years agoLast Issue23 days ago
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Artwork for Build & lead by Appolica

Latest Issues

AI didn’t make my PM job easier. It made it more human.


👋 Welcome to today’s edition of Build & Lead (formerly the CTO Blueprint), a newsletter by Appolica. Every month, we dive deep into the tech, product, and leadership challenges that keep founders and agencies up at night.


Th...

23 days ago
4

The design process is dead… at least the old version of it.

👋 Welcome to today’s edition of Build & lead (formerly the CTO blueprint), a newsletter by Appolica. Every two weeks, we dive deep into the tech, product, and leadership challenges that keep founders up at night.


For most of my car...

2 months ago
3

Software engineering is broken. Product engineers can fix it

👋 Welcome to today’s edition of Build & lead (formerly the CTO blueprint), a newsletter by Appolica. Every two weeks, we dive deep into the tech, product, and leadership challenges that keep founders up at night.


Just a decade ago,...

9 months ago

We changed the way we build AI products. You should too

👋 Welcome to today’s edition of Build & lead (formerly the CTO blueprint), a newsletter by Appolica. Every two weeks, we dive deep into the tech, product, and leadership challenges that keep founders up at night.


AI isn’t a feature...

10 months ago
1

Do you need an AI-first company culture?

👋 Welcome to today’s edition of Build & lead (formerly the CTO blueprint), a newsletter by Appolica. Every two weeks, we dive deep into the tech, product, and leadership challenges that keep founders up at night.


Currently, most co...

a year ago
3

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Authors

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  • Appolica

    Appolica is a startup development agency that transforms ambitious tech-driven ideas into industry-leading ventures. We focus on helping early-stage startups validate their ideas, construct MVPs, and scale their businesses effectively.

  • Bianka Ivanova

    Trained as a designer. Ended up as a PM. Still not sure where one stops and the other starts.

  • Christina Mladenova

    I enjoys building ideas into products. Passionate about startups and future-facing products. Currently exploring how AI reshapes opportunities and interactions. Still learning- just faster and with better judgment.

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