Atticus Li - Better Decisions
Atticus LiProduct, growth, and experimentation leaders responsible for revenue use this newsletter to improve decision quality and scale profitable growth.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 120 | Subscribers | Read | leanexperiments.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Building a Metric Tree That Holds Up Under Stakeholder Pressure
Stakeholder pressure in business strategy doesn’t break your metric tree because people are unreasonable. It breaks because the tree isn’t tied to a decision anyone is willing to defend.
How To Diagnose Sample Ratio Mismatch Before You Trust Results
If your A/B test says “+6% conversion,” the first question I ask to ensure trustworthy results isn’t “Is it significant?” It’s “Did you actually perform random allocation the way you think you did?”
How to Write an Experiment Pre-Registration Doc That Stops P-Hacking in Growth Teams
Ever had an A/B test that “won” on Friday and “lost” by Tuesday? That swing is often real variance, but it’s also a sign the team is touching the dials mid-flight. When goals are aggressive and dashboards update in real time, it’s easy to c...
Demo Request Form Experiments for B2B SaaS, Field Count, Social Proof, and Error Copy That Lift Submits
A demo request form is a lot like a front desk at a busy office. If it asks visitors to fill out a binder before they can talk to someone, many will walk out. If it asks for nothing, you get prank calls, spam, and meetings that go nowhere.
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Authors
The writers behind this newsletter.
Decision systems for growth teams & operators. Learn how high-performing teams use experimentation, behavioral science, and AI to move faster and make fewer costly mistakes.
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