Atticus Li - Better Decisions
Atticus LiProduct, growth, and experimentation leaders responsible for revenue use this newsletter to improve decision quality and scale profitable growth.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 149 | Subscribers | Read | leanexperiments.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The IKEA Effect in Product Onboarding: Why Customization Creates Loyalty
There is a moment in every product onboarding flow where the user stops being a visitor and starts becoming an owner. It is not the moment they create an account. It is not the moment they complete a tutorial. It is the moment they make the...
The Pratfall Effect: Why Showing Your Product's Weakness Builds Trust
Every instinct in marketing says to hide your weaknesses. Highlight the strengths. Bury the limitations. Present an image of perfection. And for decades, this approach made sense. But behavioral science reveals a paradox that should make ev...
The Decoy Effect in Plan Selection: How a Third Option Changes Everything
A pricing page with two plans presents a binary choice: cheap or expensive, basic or premium, less or more. Users weigh the options against each other and make a rational-ish calculation about value. But add a third plan, specifically desig...
Serial Position Effect in Feature Lists: Why First and Last Items Get Remembered
You have twelve features on your pricing page. Your users remember three of them. The question that determines your conversion rate is not which features are best, but which three they remember. And the answer, supported by over seven decad...
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Authors
The writers behind this newsletter.
Decision systems for growth teams & operators. Learn how high-performing teams use experimentation, behavioral science, and AI to move faster and make fewer costly mistakes.
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