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Conversion Stash

The best CRO resources, delivered monthly. \ud83d\udce8

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Substack
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Issues16Foundeda year agoLast Issue15 days ago
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Latest Issues

🍪 CRO Bites #15: 5 Experimentation Awards in 2026

Hi there 👋

Awards season is here and the experimentation community has its own. Five awards are coming up this year and are still open for submissions or voting right now.

Here’s a quick overview:

  • Experimentation Thought Leadership...
15 days ago
2

🍪 CRO Bites #14: CUPED Applied - 8 Tech Companies Sharing Insights

Hi there 👋

Most of us want to test faster, but random noise often forces us to keep experiments running longer than they should.

Enter CUPED (Controlled-experiment Using Pre-Experiment Data). Coined by Microsoft back in 2013, this powerf...

a month ago

🍪 CRO Bites #13: 30+ Podcasts for Experimenters

Hi there 👋

We all have lists of articles we “promise” to read later. But let’s be real: between meetings and A/B test launches that rarely happens.

That is why podcasts are so great. They turn your commute or gym session into a quick lea...

2 months ago
4
1

🍪 CRO Bites #12: 50+ YouTube Channels for Experimenters

Hi there 👋

YouTube has a ton of great content on experimentation and CRO. But honestly? Finding the actual good stuff between all the generic marketing fluff is a pain.

Sure, our industry moves fast and some videos age out quickly. But t...

3 months ago
1

🍪 CRO Bites #11: Why We Built an A/B Testing Tools Comparison for 2026

Hi there 👋

Every time someone asks “Which A/B testing tool should we choose?”, we watch the same ritual unfold: 15 tabs open, 3 sales decks, and a spreadsheet trying to translate MAUs vs. MTUs vs. Events into something that resembles real...

4 months ago
4

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