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B2B Marketing Shots

Nick Malekos

A weekly sip of B2B Marketing, Tech, Tools, Templates, News, and SEO to take your marketing knowledge to the next level.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues52Founded2 years agoLast Issue11 days ago
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Latest Issues

Lessons from Enterprise Outbound

I have run outbound campaigns for B2B SaaS and services companies, including Cyberbit (where I lead growth today), a Legal Management software, and a health-tech SaaS.

Every campaign starts with the same structure, but the results differ....

11 days ago
1

How to Interview SMEs and Write Expert Articles in Half the Time

Your writer is not a Subject Matter Expert (SME), that’s why you need to interview your in-house experts for expert-led content.

  • Thought-leadership pieces

  • Industry specific SEO articles

  • Campaign content

  • Newsletters

*...

18 days ago
3

Getting rid of Google Analytics? Here are your options...

Google Analytics (GA4) is good enough for most businesses, it’s a free, simple tool for checking the traffic of your website, right?

What if I told you it makes up data?

What if it needs to be disclosed in a cookie pop-up?

What if you do...

25 days ago
4
1

Outbound & ABM Works, with Bill Stathopoulos of SalesCaptain

Outbound sales is one of the most important channels in enterprise. You can’t sell if you don’t reach the right decision-makers, that makes it powerful.

Nothing has changed….

Everything has changed…

  • Email

  • LinkedIn

  • Phone cal...

a month ago
3

Building a SaaS Marketing Team: Who to Hire, and When [+Templates]

There is no single marketing team structure for B2B SaaS. Here is how to build a marketing team ready for Software companies.

Free subscribers get to download the role templates to copy-paste into their open roles!

Subscribe now

Subscrib...

a month ago
4

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  • Nick Malekos

    Scaling B2B SaaS and writing about what works on marketing for senior marketers & founders. I often post about marketing strategies, actionable insights, share templates, and review tools.

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