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Backstory & Strategy

Yoni Greenbaum

Where backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.

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Substack
PricingOnly free issuesPublishesDaily
Issues276Foundeda year agoLast Issue6 days ago
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Latest Issues

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The era of endless algorithmic reach is being closed off by court decree, forcing publishers toward direct channels and owned infrastructure. (AI-generated image).

A Quick Disclaimer: Backstory & Strategy is a personal, independent publica...

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Zero Out of 352

Public media has decades of irreplaceable archives — and the door standing open behind them was never locked to begin with. (AI-generated image).

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  • Yoni Greenbaum

    Newsrooms, the C-suite, and the kitchen—I’ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalism’s future. Backstory & Strategy is where I share the roadmaps. (Views are mine alone.)

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