Backstory & Strategy
Yoni GreenbaumWhere backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 263 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
Read this Newsletter
backstoryandstrategy.comLatest Issues
Is Your News Website Working as Hard as Your Journalism?
Three fields, ninety seconds, no excuse left not to know. (Screenshot from Newsgrade.org)
Every newsroom has a verification instinct. You don’t run a story until you’ve checked it. But most newsrooms have never applied that same instinct t...
What an Apparel Brand Taught Me About News Websites
Same idea, different industry. One side gets a score. The other gets a shrug. (AI-generated image).
When I started Editorial Style, I wasn’t just building a hoodie brand. I was running a small, low-stakes experiment in how a different indu...
How This Works
A look inside how Backstory & Strategy works—and why it's built the way it is. (AI-generated image).
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, analysis, and commentary expressed here are st...
The Trust Paradox
The gap between what researchers know about trust and what newsrooms can actually measure—journalism's central unsolved problem. (AI-generated image).
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The vie...
The Barnes & Noble Idea, Sharpened
If you missed it the first time: this piece argues that the news desert crisis isn’t a content problem — it’s a “Last Mile” problem. Local newsrooms have the reporting. What they’re missing is physical, daily foot traffic. My case: Barnes &...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Backstory & Strategy.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Newsrooms, the C-suite, and the kitchen—I’ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalism’s future. Backstory & Strategy is where I share the roadmaps. (Views are mine alone.)
Frequently Asked Questions
How can I access the email archive for Backstory & Strategy?
You can find recent issues that have been published by Backstory & Strategy on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Backstory & Strategy have?
To see how many people subscribe to Backstory & Strategy, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Backstory & Strategy?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Backstory & Strategy as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Backstory & Strategy?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Backstory & Strategy using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Backstory & Strategy?
Scroll up to where it says Related Newsletters to see other publications like Backstory & Strategy. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Backstory & Strategy?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.