Backstory & Strategy
Yoni GreenbaumWhere backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 288 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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But What About…
The needs map and the asset map, at the same table. (AI-generated image)
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, analysis, and commentary expressed here are strictly my own and do not rep...
The Owner Is Always On Site
Owner on site, subs at work. (Illustration generated with AI.)
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, analysis, and commentary expressed here are strictly my own and do not represent the...
Why Would Anyone Lead Public Media Right Now?
A solitary workspace at the intersection of communication and contemplation, set high on a misty hill at dawn beside a massive broadcast tower. (AI-generated image).
A Quick Disclaimer: Backstory & Strategy is a personal, independent publi...
The Room That Got Quieter
Rooms rarely empty all at once. They empty from the back, one quiet seat at a time. (AI-generated image).
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, analysis, and commentary expressed here a...
The Open Chair
An empty editor’s chair, Pittsburgh visible through the window. The next executive editor inherits the desk — and the view. (AI-generated image.)
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, a...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Newsrooms, the C-suite, and the kitchen—I’ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalism’s future. Backstory & Strategy is where I share the roadmaps. (Views are mine alone.)
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