Backstory & Strategy
Yoni GreenbaumWhere backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 269 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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backstoryandstrategy.comLatest Issues
The Storefront in Arlington
The twilight hour in a modern urban district reveals a stark, elegant comparison: a single physical newspaper left on a bench inside a minimalist retail storefront. (AI-generated image).
A Quick Disclaimer: Backstory & Strategy is a person...
The Whole Kitchen Had Muscle Memory. So Did the Whole Newsroom.
Precision, at scale. Every station moving in sync — the muscle memory that makes an operation, not just a chef, actually work. (AI-generated image)
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views,...
We Got Really Good at the Wrong Problem
Two versions of the same newsroom homepage: one fully built out, one almost entirely unreadable to the systems now doing a growing share of the finding. Most nonprofit newsrooms are living in the second one and don't know it. (AI-generated...
What NewsGrade Actually Tells You
Every newsroom gets a grade. Most have never seen theirs. (AI-generated image).
Every newsroom has a website. Almost none of them know what that website looks like to the systems now deciding whether it gets found at all.
For thirty years...
The Room That Nodded
If you expect your team to cross high-pressure career gaps, you have to build the scaffolding first. (AI-generated image).
A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, analysis, and commentary...
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Authors
The writers behind this newsletter.
Newsrooms, the C-suite, and the kitchen—I’ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalism’s future. Backstory & Strategy is where I share the roadmaps. (Views are mine alone.)
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