Backstory & Strategy
Yoni GreenbaumWhere backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 225 | Subscribers | Read | backstoryandstrategy.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Haggadah of the Newsroom: Strategic Lessons from the Four Children
Mapping the modern media landscape: An illustrative take on how different news organizations embody the personas of the Four Children at the Seder table. (AI-generated image).
Too Big to Fail: A Financial Blueprint for Saving Local Journalism
A "Too Big to Fail" blueprint wraps a fragile drum unit, identifying key newsrooms as irreplaceable civic infrastructure. In finance, this filter was a warning. In journalism, it should be a strategy. (AI-generated image).
The First AI Election and the Infrastructure Nobody Built
The frontline of the 2026 midterms isn’t a national broadcast studio—it’s the under-resourced local newsroom, now forced to navigate a high-speed, AI-driven information war. (AI-generated image)
Journalism’s Special Master: Why Picking Winners Is Only Half the Battle
A metaphorical "Special Master" selects one gold-painted lifeboat—the winner chosen to scale and build open infrastructure—from a grid of dozens that remain "boutique" or "postponed inevitable." The red strings indicate the forced strings o...
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Authors
The writers behind this newsletter.
From newsrooms to the C-Suite (and the kitchen). Now at the American Press Institute, helping newsrooms build the infrastructure for trust and impact. I write Backstory & Strategy to explore the hard calls that shape media.
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