Backstory & Strategy
Yoni GreenbaumWhere backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 215 | Subscribers | Read | backstoryandstrategy.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Two Words That Keep Ideas Alive
Two small phrases. One closes the conversation. The other keeps it going. (AI-generated image).
The $330,000 Bridge: Why I’m Betting on the Sebastopol Protocol.
A few weeks ago, I shared the Sebastopol Protocol—a $330,000 blueprint for professionalizing local news. While the response was strong, the consistent feedback I get from you is that the ‘Volume Trap’ is real: you want the strategy, but you...
The Last Mile: Why Journalism Support is Failing its Own Standards
The highway is built. The bridge is under construction. The other side is still waiting. (AI-generated image).
The Industry Resume: What the 2025 Impact Report Actually Tells Us
Most impact reports look backward. The real opportunity is to use them as a resume for what journalism is now capable of doing next. (AI-generated image).
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Authors
The writers behind this newsletter.
From newsrooms to the C-Suite (and the kitchen). Now at the American Press Institute, helping newsrooms build the infrastructure for trust and impact. I write Backstory & Strategy to explore the hard calls that shape media.
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