Backstory & Strategy
Yoni GreenbaumWhere backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 231 | Subscribers | Read | backstoryandstrategy.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
You don't have a capacity problem. You have a mission problem.
The "capacity" trap: When newsrooms prioritize growth over mission, they don't get more capable—they just get more confused. (AI-generated image).
Scaling Up vs. Scaling Across: The $20 Million Mirage
Venture-scale overhead, parked on Main Street. (AI-generated image).
The Four-Word Strategy That Bridges Any Divide
Finding common ground in the "Backstory": A visual representation of Havruta—the ancient art of seeking clarity through dialogue. In both newsrooms and synagogues, the most powerful bridge across any divide is a humble posture of learning. ...
Why the Journalism Ecosystem is Flying Blind
The journalism support ecosystem is building toward a vision of success that has yet to be clearly defined. (AI-generated image).
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Authors
The writers behind this newsletter.
Newsrooms, the C-Suite, and the kitchen—I’ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalism’s future. Backstory & Strategy is where I share the roadmaps I’m finding along the way.
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