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Backstory & Strategy

Yoni Greenbaum

Where backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.

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Substack
PricingOnly free issuesPublishesDaily
Issues209SubscribersRead backstoryandstrategy.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Sebastopol Protocol

A blueprint for the 'Coordination Layer': An evocative visualization of the Sebastopol Protocol, where a centralized 'Shield' of professional infrastructure and capital (the Coordination Layer) provides a stable power source for distinct hy...

4 days ago
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The Hyperlocal Economics Nobody Wants to Admit

Local journalism is built on presence. Metro journalism is built on volume. We’re pretending those are the same job. (AI-generated image).

9 days ago
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The 160x Efficiency Play: Why Distribution is the Real Product

Infrastructure as the product: A vast, illuminated highway being constructed to bridge the gap between high-resource hubs and the thousands of isolated communities currently left in the dark. (AI-generated image).

11 days ago
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Why I’m Obsessed With Summits (And a West Palm Invitation)

The "high-signal" environment: A look inside a previous API summit, where curated conversations replace the typical conference noise. (AI-generated image).

16 days ago
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Authors

The writers behind this newsletter.

  • Yoni Greenbaum

    City editor, COO, and short-order cook. Now at the American Press Institute, helping newsrooms build for trust and impact. Writing Backstory & Strategy to share lessons on leading teams and leading with trust—one story at a time.

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