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Backstory & Strategy

Yoni Greenbaum

Where backstory meets strategy for media and nonprofit leaders. Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.

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Substack
PricingOnly free issuesPublishesDaily
Issues248Foundeda year agoLast Issue6 days ago
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Latest Issues

Fighting the notification deluge

An editorial illustration exploring the contrast between clear, trusted journalistic updates and the overwhelming deluge of modern digital notifications. (AI-generated image).

A Quick Disclaimer: Backstory & Strategy is a personal, indepen...

6 days ago
2

The Most Expensive Sentence in Leadership

The door was open. The question is whether anyone looked through it before they decided. (AI-generated image).

A Quick Disclaimer: Backstory & Strategy is a personal, independent publication. The views, analysis, and commentary expressed h...

8 days ago
1

Before You Merge: A Blueprint for Public Media Consolidation

The 4-Tier Public Media Consolidation Framework. A functional system architecture mapping systemic vulnerability, explicit tier classifications, and the formal referral protocols needed to preserve local community functions. (AI-generated i...

13 days ago
2

Introducing Editorial Style

For months, I’ve been writing about what it takes to build a distinct editorial identity. Today, I want to show you what that looks like as a product.

Introducing Editorial Style

Editorial Style is a premium apparel brand built by jour...

15 days ago
4

The Empty Aisle: Why Journalism's Biggest Beat Doesn't Exist

The newspaper is on the table. So is the grocery receipt. Only one of them is helping with the math. (AI-generated image).

The thing that determines how people vote is also the thing they most need help navigating day to day. And almost no...

15 days ago
5
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  • Yoni Greenbaum

    Newsrooms, the C-suite, and the kitchen—I’ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalism’s future. Backstory & Strategy is where I share the roadmaps. (Views are mine alone.)

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