Behind the Launch
Behind the Launch, Charu Mitra DubeyThe newsletter that goes behind the product page — real founder stories, real lessons, no PR fluff. By SuperLaunch.io.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 3 months ago | Last Issue | 10 days ago |
| Active | |||||
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behindthelaunchh.substack.comLatest Issues
Pre-Flight Checklist: Is Your Idea Ready for Launch?
Hello, fellow founders and to-be founders! Captain Super here — part mascot, part mentor, ready to help you name the villains that keep tripping you up. Today's villain is one of the sneakiest: The Feedback Mirage.
Before Dropbox was Dropb...
He Helped Take a SaaS Company to $2M ARR — Then Walked Away to Build Serplock
Everyone’s talking about AEO right now like it’s a new sport with its own rulebook. It isn’t. According to Zeeshan Akhtar — who spent four and a half years scaling Mailmodo’s marketing to a million-dollar ARR business before building Serplo...
Founder Story: Why Tim Eisenhuth Built a Tool to Stop Teams From Losing Their Own Reasoning
Tim Eisenhuth spent years as an engineering leader, and in every team he led, he watched the same pattern repeat. Products moved fast. Documentation didn’t. By the time anyone needed to understand a decision, the people who made it had move...
The Leaky Bucket: Why Your Growth Chart Is Lying to You
Hello, fellow founders and to-be founders! Captain Super here — back with another villain that hides in plain sight. This one doesn’t show up in your acquisition dashboard. It shows up six months later, when you realize you’ve been running...
#4 on Product Hunt, 1,000 Users in a Week, and Their First Paying Customer
Imagine investing months in building two products, doing all kinds of marketing, working six- days a week, from morning until evening, and then no success.
That’s the story of two brothers, David and Felix Heikka.
In the summer of 2024, t...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
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Authors
The writers behind this newsletter.
We believe the best founder stories are never told. Behind the Launch changes that — one honest story, top AI tools, and one idea worth building.
Learning marketing in the age of AI and sharing bits and pieces along the way. #LearninginPublic
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