Behind the Launch
Behind the Launch, Charu Mitra DubeyThe newsletter that goes behind the product page — real founder stories, real lessons, no PR fluff. By SuperLaunch.io.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 3 months ago | Last Issue | 7 days ago |
| Active | |||||
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behindthelaunchh.substack.comLatest Issues
The Founder's Catch-22: No Customers, No Proof. No Proof, No Customers.
Hello, fellow founders and to-be founders! Captain Super here — part mascot, part mentor, ready to help you name the villains that keep tripping you up. Today’s villain is one of the sneakiest: The Trust Loop.
If you’re a first-time founde...
Nobody Trusts Your AI Product Yet. Your Landing Page has to Fix That.
Every AI product launch has the same problem. Nobody trusts it yet.
The second someone lands on your page, three questions are already running in their head. Is this real, or another demo that breaks on the third prompt? Is this actually u...
The App That Wiped Him Out Built His $42K/Month Business
Rashid Khasanov did not set out to become a database guy.
As a kid, he made kites. He built bicycles. He bred parrots and sold them. If there was a way to turn something into money, he found it. That instinct never left him. It just took a...
How to Get Your First 10 Customers Without an Audience
Bottom line: cold outreach is failing at a historic rate, warm introductions convert 10-20x better, and your first 10 customers won’t come from posting into the void. They’ll come from finding the 100 people who already have your exact prob...
Founder Story: How Pushpanjali Verma is Building the Connective Tissue Fashion Needs to Stop Wasting 99% of Its Textiles
Fashion runs on a simple, broken loop: take, make, dispose. No brand designed it this way on purpose. It just became the default, repeated across every supply chain, every season, every collection, until nobody thought to question it anymor...
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Audience Metrics
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| Subscribers | Engagement | 62 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
We believe the best founder stories are never told. Behind the Launch changes that — one honest story, top AI tools, and one idea worth building.
Learning marketing in the age of AI and sharing bits and pieces along the way. #LearninginPublic
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