The newsletter that goes behind the product page — real founder stories, real lessons, no PR fluff. By SuperLaunch.io.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 5 months ago | Last Issue | 10 days ago |
| Active | |||||
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behindthelaunchh.substack.comLatest Issues
Founder Story: How One Engineer Turned His Voice Struggles Into a Fairy-Tale Game
Most founder stories we publish end with a number worth bragging about. This one doesn’t.
Max Kalashnikov has been writing production code for over 15 years. He shipped AI models into production years before ChatGPT made that fashionable....
Sunday Picks #01: Five Indie Products Earning Trust in Public
Five indie products worth your Sunday attention.
Thousands of products launch every month. Most of us hear about the same dozen.
Thanks for reading! Subscribe for free to receive new posts and support my work.
The rest disappear into dir...
What to Do After Launch: A 90-Day Plan for Indie Founders
You launched. Now what?
Hello, fellow founders and to-be founders! Captain Super here, and today’s villain doesn’t show up on launch day. It shows up about a week later.
Its name? The Flatline.
You know the moment. You spent months...
Founder Story: How Tomi Lupsakko Built STACK in a Weekend to Keep AI Agents in Check
Tomi Lupsakko was lying on the floor between his two eldest kids, waiting for them to fall asleep.
While he waited, he was reading. Jensen Huang had said that agents won’t replace software. They’ll consume it. And one day, every employee c...
The Authority Flywheel: How Solo Founders Turn Credibility into Customers
Hello, fellow founders and to-be founders! Captain Super here, and today we’re facing a villain that’s quieter than most, but just as deadly.
Its name? The Crickets.
You’ve felt it. You write a post you’re proud of. You hit publish. You r...
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Authors
The writers behind this newsletter.
We believe the best founder stories are never told. Behind the Launch changes that — one honest story, top AI tools, and one idea worth building.
Reader, Writer, Marketer trying to understand few things in the world.
Learning marketing in the age of AI and sharing bits and pieces along the way. #LearninginPublic
On a path of continuous learning, constantly improving and pushing the boundaries of writing and learning. I write about decor, business, and digital marketing.
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