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The Middle Distance

Rachel Trebach

Essays on design, power, and the questions nobody's paid to ask. Including me.

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Substack
PricingOnly free issuesPublishesWeekly
Issues10Founded7 years agoLast Issue3 months ago
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Artwork for The Middle Distance

Latest Issues

Wagogoldest

My phone is already ahead of me.

I’m not fully aware. My eyes are open, sort of — heavy, dragging, negotiating with the light. My husband is next to me, still asleep, and I could turn toward him. I don’t. I could start the day that way. W...

3 months ago
3
1

What a Score Can't Surface

The first version of BetCheck was a scorecard. Ten questions, weighted responses, a tidy output that told you how strong your product bet was. Clean, legible, immediately intuitive.

It was also useless.

Not because the questions were wr...

4 months ago
1

Agreement Is the Cheapest Form of Closeness

The bar is a little disgusting and that is the point. Memorabilia on the walls from someone else’s revolution. Everything a little sticky to the touch, the wood underneath my forearms squishy with years of spilled drinks and neglect. My ski...

4 months ago
10
5

Optional Attendance

Your body always knows who’s actually there.

A friend I’ve known for years and I are at dinner and she’s left her phone face-up on the table. This is how it has become with her.

I’m telling her about my week. Not the real version, but...

4 months ago
10
7

The Removal

Don’t want to read? Listen to the audio in an interactive discussion (all generated through Google Notebook LM)

The invisible becomes the inevitable

My car has a screen the size of a cutting board and it cannot tell me what it wants fr...

4 months ago
20
4

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  • Rachel Trebach

    Senior UX Researcher | Previously Amazon, CVS Health, Booz Allen. Writing about design, power, and the questions nobody's paid to ask. Including me.

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