Strategic field notes on commercializing innovation in MedTech, wearables, and digital health.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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blythekarow.substack.comLatest Issues
WHOOP’s New Band Is Effortless Elegance. The Engineering Behind It Is Anything But.
I’m sure you’ve heard some version of this quote before: “Simplicity is the ultimate sophistication.”
(O.G. Apple ad)
Or, if you don’t like that version, perhaps:
(Ya’ll know I had to throw in a good Dolly quote this week! And no, I’m no...
Coming to America: One Wearable's Faster Path to the US Market
You know how some people would just love to quit work and sit on a beach someday? And others really love their careers? Well, I am unfortunately (or fortunately? Not sure) one of those people who loves my work. I am invested! Which is proba...
Three Takes on the Future of Wearables - All in One Post!
You may not know this, but every once in a while I get published outside of this Substack.
JMIR has now published three of my pieces, with the most recent one coming out this week. It’s title:
From Measurement to Meaning: The Next D...
Oura Is Getting Sued for Being Dangerous, in a Watershed Moment That Cracks the Foundation of Wearables!
If you spent any time on LinkedIn this week, or reading the news, (or if you have a bunch of friends who sent it to you because they know this is news you’d be interested in), you saw it. Oura is being sued.
The accusation: The ring does n...
Building a Claims System: Matrix, Review Board, and Standard Operating Procedure
Marketing claims matter.
Marketing claims matter. They matter a lot when you’re a medical device and they still really matter when you’re not a medical device. This guide can be used by either type of company.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Device Files: From Concept to Commercialization.
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Authors
The writers behind this newsletter.
Blythe Karow | 20+ years in health innovation. Former MedTech CEO turned strategic advisor. I help startups, VCs, and healthtech teams bring products to market faster and smarter. \ud83d\udd17 Learn more at thekarowgroup.com
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