Reletter
Artwork for Brain Matter

Front-row access. Backstage chaos. Slow-burn cultural critiques and brutally honest hot takes. Penned by stylist and former Vogue editor Gabriella Karefa-Johnson. This is your brain on fashion.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues74Founded2 years agoLast Issue4 days ago
Active

Read this Newsletter

brainmatterbygkj.substack.com
Artwork for Brain Matter

Latest Issues

SORRY, I’M TOO TIRED TO TALK ABOUT THE ROBOTS

At some point we’re going to have to talk about the robots but if I can be frank with you… I just don’t have the strength. We are on DAY THREE OF MILAN. A critical juncture where fatigue begins to hit, and one becomes increasingly susceptib...

4 days ago
38
5

REVOLUTION GIRL STYLE NOW

Warning: This week’s letter def gives “I ain’t reading all that” but I haven’t rambled in a while, and I literally just discovered Olivia Rodrigo.

I attended Daisy Chain Festival three weeks ago and have been typing away since, interrupted...

5 days ago
54
4

HOW THE FUCK DO YOU SELL A SHOE?

There’s BTS and then there’s this… how to make a shoe campaign coming right up!!

As far as clients go, Stuart Weitzman has been as regular in my professional life as any.

There used to be a time when you could make a living styling for a...

8 days ago
89
5

The ‘Other’ September Issue

“September is the JANUARY of fashion.” — Candy Pratts Price

This groovy bonus letter is brought to you by JCPenney <3

For fashion folks, that means it’s BACK TO SCHOOL, y’all.

And yes, you should think of that in literal terms. There is...

12 days ago
64
5

Galliano Goes Bye-Bye? Yeah, No Shit.

This morning’s Brain Matter, Monday, August 31, 10:11am: I am ricocheting between two realms of disappointment and disbelief. And not the kind you might think...

I believe in forgiveness. I believe in redemption. I believe John Galliano is...

a month ago
92
6
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Brain Matter.

SubscribersEngagement79Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Brain Matter ranks on Google, and how much search traffic it brings in.

Ranked Keywords609Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

Authors

The writers behind this newsletter.

  • Gabriella Karefa-Johnson

    Gabriella Karefa-Johnson is a New York-based stylist, fashion editor, and visual storyteller redefining who gets seen and how.

  • Frequently Asked Questions

    How can I access the email archive for Brain Matter?

    You can find recent issues that have been published by Brain Matter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Brain Matter have?

    To see how many people subscribe to Brain Matter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Brain Matter?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Brain Matter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Brain Matter?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Brain Matter using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Brain Matter?

    Scroll up to where it says Related Newsletters to see other publications like Brain Matter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Brain Matter?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.