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Brand House

Eimear

Where internet things meet creative strategy.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues23Foundeda year agoLast Issue7 days ago
Active

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Latest Issues

Creative Curriculum: Vol. 03

Welcome back to the creative curriculum ~ a fortnightly assignment guide for anyone who wants to nurture their creativity with a little more structure and a whole lotta community. This cohort runs for 8 weeks, you can join at any stage!

Cr...

7 days ago
27
3

How to build a brand world

Every founder I work with wants to build a ‘cool’ brand.

They don’t usually say it like that.

They say it like "I want us to feel elevated." Or "I want people to be obsessed with us."

Or the classic: "I don't want to be like anyone els...

a month ago
94
13

Creative Curriculum: Vol. 02

Welcome back to the creative curriculum ~ a fortnightly assignment guide for anyone who wants to nurture their creativity with a little more structure and a whole lotta community. This cohort runs for 8 weeks, you can join at any stage!

Cr...

a month ago
62
5

The false economy of AI content

It happened again… fashion brand caught using AI generated models. You probably saw it or another brand doing just the same.

Followers comment, ‘Who is this beautiful model?’, only for the brand to reply a quiet, sorry-ish admission hidde...

2 months ago
23
4

Creative Curriculum: Vol. 01

Welcome to the creative curriculum ~ a fortnightly assignment guide for anyone who wants to nurture their creativity with a little more structure and a whole lotta community. This cohort runs for 8 weeks, you can join at any stage!

Creati...

2 months ago
205
5

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  • Eimear

    Brand strategist, creative director, and professional brand overthinker @ Coffey Media. Consider me the antidote to boring brands. Now NYC based, originally from Sydney (yes, I miss the coffee).

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