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Brand Message Victory

Casey Demchak

A movement for 50+ business builders who want entertaining insights on how to develop bold brand messaging that grabs and engages prospects. You’ll also be peppered with wit and wisdom that help you cultivate a fearless mindset.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues57Foundeda year agoLast Issue9 days ago
Active

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caseydemchak.substack.com
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Latest Issues

Make the B.S. Stories In Your Head Happy B.S. Stories

Welcome to the Mindset Meets Messaging Zone!


Here’s the deal…

You and I are regular everyday dudes trying to build our second-act business and/or action plan for our lives.

Do we have a lot of wisdom and experience to draw fro...

9 days ago
8
6

Insider Tips I Use to Write Taglines That Stick and Sell

Welcome to the Mindset Meets Messaging Zone!


You’re a business builder of a certain age, which means you’re prone to sentimental moments that make you dab your eyes.

This edition of Brand Message Victory™ may create one of thos...

17 days ago
5
6

When I Act and Feel Like I’ve Already Won, Good Things Happen

I’ve had a great 30+ year copywriting career. I’ve still got a brain in my head that works pretty well. And I’ve built up a lot of wisdom that I want to share.

Yet, the not-so-subtle suggestions from folks following our social script are i...

24 days ago
6
2

The Building Blocks of a Premium Core Message Platform

Welcome to the Mindset Meets Messaging Zone!


When I was a kid, I loved building tricked-out forts for my GI Joes with my wooden blocks.

I’d spend hours stacking and arranging them to make my GI Joe headquarters as impenetrable...

a month ago
4
2

Plant Your Business Seeds Deep, But Don’t Scream at Them!

Welcome to the Mindset Meets Messaging Zone!


If you’re a 50+ Fearless Dude, there’s a pretty high probability you have minimal to zero patience with just about everything.

That’s why you yell at your microwave and tell it to “H...

a month ago
7
4

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  • Casey Demchak

    After 30 years of copywriting, my jam is giving 50+ business builders snappy insights on how to develop enticing brand messaging and a fearless attitude.

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