Reletter
Artwork for Brand Message Victory

A movement for 50+ business builders who want entertaining insights on how to develop bold brand messaging that grabs and engages prospects. You’ll also be peppered with wit and wisdom that help you cultivate a fearless mindset.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues52Foundeda year agoLast Issue13 days ago
Active

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caseydemchak.substack.com
Artwork for Brand Message Victory

Latest Issues

The Cure for Spastic Fire-Drill Marketing Campaigns

Welcome to the Mindset Meets Messaging Zone!


Hey fearless 50+ business builders…

I’m gonna start this week by dropping a simple truth bomb.

Building strong brand and sales messages that leap off the page is a challenge.

Becau...

13 days ago
2
2

Why It’s Totally OK to Just WANT Things!

Welcome to the Mindset Meets Messaging Zone!


It can be a head-scratching moment for any 50+ Fearless Dude business builder.

You’ve accumulated decades of professional and personal wisdom that can help you make a positive impact in...

20 days ago
2
2

3 Big Messaging Hurdles You Absolutely Gotta Clear

Welcome to the Mindset Meets Messaging Zone!


If you’re like me, you’ve grown tired of people hinting, implying or outright “suggesting” your best days might be behind you.

(And being called Mister or Ma’am makes you want to chuck y...

a month ago
1

Why the Word Should Is So Dirty and Nasty

Welcome to the Mindset Meets Messaging Zone!


I’m an old baseball catcher. So I know a lot about cussing because cussing and spitting (for some weird reason) is a big part of baseball.

And, I grew up writing every single day. So giv...

a month ago
4
2

Why It’s Mission-Critical to Dream BIG Like a Kid

Welcome to the Mindset Meets Messaging Zone!


The cultural script society throws at 50+ business builders can slowly erode our mojo.

We’re force-fed a lot of hype about the joys of AARP discounts, early-bird specials, and the simple...

a month ago
2
2

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Authors

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  • Casey Demchak

    After 30 years of copywriting, my jam is giving 50+ business builders snappy insights on how to develop enticing brand messaging and a fearless attitude.

  • Mike Searles \ud83e\ude7a

    \ud835\udde7\ud835\uddf5\ud835\uddf2 \ud835\udde2\ud835\uddf3\ud835\uddf3\ud835\uddf2\ud835\uddff \ud835\uddd7\ud835\uddfc\ud835\uddf0\ud835\ude01\ud835\uddfc\ud835\uddff ⏐ Brand veteran fixing weak offers so people actually buy. Free report, \ud835\udfed\ud835\udfec \ud835\udde2\ud835\udde0\ud835\u... more

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