Brand Message Victory
Casey Demchak, Mike SearlesA movement for 50+ business builders who want entertaining insights on how to develop bold brand messaging that grabs and engages prospects. You’ll also be peppered with wit and wisdom that help you cultivate a fearless mindset.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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caseydemchak.substack.comLatest Issues
How to Use Mental Triggers to Sell Books and Business Build
Last week I had the pleasure of appearing on Dr. Judith Briles’ widely listened to author podcast.
I’ve known Judith for many years, and she’s about as successful and influential as you can be in the book publishing world (see bio below)....
Timeless Subject Line Types That Grab and Engage…
This week’s newsletter is short and sweet and straight to the point.
Years ago, legendary copywriter Bob Bly wrote an article in which he shared seven effective email subject line types that never go out of style.
I immediately wrote them...
How Incubation Leads to Great Marketing Copy
I have a confession to make…
(Don’t worry, this doesn’t get cringy)
I’ve been a copywriter for 30+ years, and most of my first drafts have landed somewhere between “meh” and kind of bad.
But I’ve never spent two seconds worrying about it...
5 Core Messaging “Must Haves” I Never Ignore
If your brand messaging is missing five key elements, don’t be stunned to see your prospects scratching their heads and walking away.
I’ll get to the five fundamental elements in a moment. But first, a little story to give things context....
A Mix of Fun-Filled Brand Message Development Nuggets
This week I’m mixing things up and sending you something fun to watch.
My Substack friend, Chris Kalaboukis, interviewed me on his Nomads 50+ podcast and we had a lot of fun.
We swapped stories, laughed a lot, and bounced through a bunch...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Message Victory.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After 30 years of copywriting, my jam is giving 50+ business builders snappy insights on how to develop enticing brand messaging and a fearless attitude.
I'm a retired 68 y.o. former entertainer who plays on Substack when not playing with family or golfing with mates. I host Star Maker LIVE, co-host The Retirement Future podcast with Monica Hebert. And I coach creators on beating performance anxiety.
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