Brand Message Victory
Casey Demchak, Mike SearlesA movement for 50+ business builders who want entertaining insights on how to develop bold brand messaging that grabs and engages prospects. You’ll also be peppered with wit and wisdom that help you cultivate a fearless mindset.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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caseydemchak.substack.comLatest Issues
5 Core Messaging “Must Haves” I Never Ignore
If your brand messaging is missing five key elements, don’t be stunned to see your prospects scratching their heads and walking away.
I’ll get to the five fundamental elements in a moment. But first, a little story to give things context....
A Mix of Fun-Filled Brand Message Development Nuggets
This week I’m mixing things up and sending you something fun to watch.
My Substack friend, Chris Kalaboukis, interviewed me on his Nomads 50+ podcast and we had a lot of fun.
We swapped stories, laughed a lot, and bounced through a bunch...
A Mental Trigger That Can Make Folks Feel Obligated to Buy…
In my last two newsletters I’ve explained how weaving mental triggers into your marketing copy can crank up its pulling power.
So far, I’ve covered six triggers that help you:
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Give your promotions an “exclusive event” vibe
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Grab...
3 More Mental Triggers That Give Your Sales Copy More Grab
In last week’s edition of Brand Message Victory™, I put forward the notion that to maximize your sales, you need to blend mental triggers into your marketing copy.
To kick things off, I covered three key triggers that help you:
- Give y...
How to Blend Mental Triggers Into Your Copy to Drive More Sales
If you’re not using this simple but powerful sales writing technique, you could be leaving a lot of cash on the table. And more importantly, you could be minimizing the connection you have with your audience.
The technique I’m referring to...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brand Message Victory.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After 30 years of copywriting, my jam is giving 50+ business builders snappy insights on how to develop enticing brand messaging and a fearless attitude.
I'm a retired 68 y.o. Australian playing on Substack when not playing with family or on the golf course. I host Star Maker LIVE, coach on fixing the fear of facing the camera lens, and co-host The Retirement Future podcast with Monica Hebert.
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