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Brand Message Victory

Casey Demchak, Mike Searles

A movement for 50+ business builders who want entertaining insights on how to develop bold brand messaging that grabs and engages prospects. You’ll also be peppered with wit and wisdom that help you cultivate a fearless mindset.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues44Foundeda year agoLast Issue6 days ago
Active

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caseydemchak.substack.com
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Latest Issues

Embrace Your Natural Belief That What You Focus On Expands

Welcome to the Mindset Meets Messaging Zone!


There’s no doubt about it. Being a fearless business builder after 50 requires strong brand message development. And that’s been the main focus of this newsletter. However…

It’s time for...

6 days ago
6
2

How to Snag Sales Page Skimmers

When it comes to writing sales pages that convert, your headlines and subheads are extremely valuable real estate. So never waste the space!

To help you maximize it…

I’m going to show you how to create a headline/subhead sequence that giv...

21 days ago
4
4

How to Use Mental Triggers to Sell Books and Business Build

Last week I had the pleasure of appearing on Dr. Judith Briles’ widely listened to author podcast.

I’ve known Judith for many years, and she’s about as successful and influential as you can be in the book publishing world (see bio below)....

a month ago
2

Timeless Subject Line Types That Grab and Engage…

This week’s newsletter is short and sweet and straight to the point.

Years ago, legendary copywriter Bob Bly wrote an article in which he shared seven effective email subject line types that never go out of style.

I immediately wrote them...

a month ago
4
5

How Incubation Leads to Great Marketing Copy

I have a confession to make…

(Don’t worry, this doesn’t get cringy)

I’ve been a copywriter for 30+ years, and most of my first drafts have landed somewhere between “meh” and kind of bad.

But I’ve never spent two seconds worrying about it...

a month ago
1
2

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Authors

The writers behind this newsletter.

  • Casey Demchak

    After 30 years of copywriting, my jam is giving 50+ business builders snappy insights on how to develop enticing brand messaging and a fearless attitude.

  • Mike Searles

    Look, sound and feel natural speaking on camera. I'm a former entertainer with years of public speaking and on-camera experience. Follow me for pro tips.

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