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Brand Message Victory

Casey Demchak, Mike Searles

A movement for 50+ business builders who want entertaining insights on how to develop bold brand messaging that grabs and engages prospects. You’ll also be peppered with wit and wisdom that help you cultivate a fearless mindset.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues47Foundeda year agoLast Issue7 days ago
Active

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caseydemchak.substack.com
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Latest Issues

5 Big Secrets to Writing Bestseller Book Marketing Copy

Welcome to the Mindset Meets Messaging Zone!


I don’t think it’s too crazy to say that every Fearless Dude business builder either has written a book, or has a book in their head that NEEDS to be written.

Whichever bucket your book...

7 days ago
2

Why Worrying is Like Praying for What You Don’t Want

Welcome to the Mindset Meets Messaging Zone!


I’m in my mid 60s now. And the other day I was joking with a friend about how young, intelligent, and attractive women still walk up and want to talk with me.

I then added that every tim...

12 days ago
4
5

I Couldn’t Stop Dishing My Top Sales Writing Insights…

Welcome to the Mindset Meets Messaging Zone!


Last week I had a lot of fun speaking with Dr. Judith Briles on her popular Author U Guide to Book Publishing podcast.

Thanks for reading Brand Message Victory! Subscribe for free to rec...

19 days ago
3

Embrace Your Natural Belief That What You Focus On Expands

Welcome to the Mindset Meets Messaging Zone!


There’s no doubt about it. Being a fearless business builder after 50 requires strong brand message development. And that’s been the main focus of this newsletter. However…

It’s time for...

a month ago
7
2

How to Snag Sales Page Skimmers

When it comes to writing sales pages that convert, your headlines and subheads are extremely valuable real estate. So never waste the space!

To help you maximize it…

I’m going to show you how to create a headline/subhead sequence that giv...

a month ago
4
4

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Authors

The writers behind this newsletter.

  • Casey Demchak

    After 30 years of copywriting, my jam is giving 50+ business builders snappy insights on how to develop enticing brand messaging and a fearless attitude.

  • Mike Searles

    Beating camera fear is less about confidence and more about inner identity. I beat fear and performed on stage, TV, and radio for 20 years. Let me show you how to Feel Real Now so you can drop fear and connect with your audience on a whole new level.

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