Reletter
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Brand Person

Jess Eggert

A newsletter by brand person for brand people.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues5SubscribersRead brandperson.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

"Do people even care about brand?"

While industry trauma-bonding over coffee last week, a friend literally asked me, “do people even care about brand?” (ironically this friend just sold their very “brand” startup). It’s a funny question, and one that reminds me how misunders...

a month ago
7
0

To OOH or not to OOH?

Sorry this one’s a bit late, got caught up with a proposal and other life stuff! Dispatching from Saffy’s café — get the bourekas and enjoy ample hotspot service. It’s always relatively quiet with plenty of shaded seats, and luckily I don’t...

2 months ago
7
2

The two things that made Rothy's "chic"

I turn 31 today! I was going to put off finishing this letter as a gift to myself, but then I realized that finishing it would be the gift. I guess that’s growing up.

2 months ago
8
5

The real brilliance behind Pocket Blush

Hi from my sofa, the third place I’ve cracked away at this. First was Perilla (get the dosirak and enjoy it al fresco c/o delightful cooling mist), second was Camel (get the eponymous cream top and just try to find a seat). Relatedly, if yo...

2 months ago
5
0

Authors

The writers behind this newsletter.

  • Jess Eggert
  • Frequently Asked Questions

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