Brands To Fans
Will HarrisonA franchise management newsletter for the entertainment industry
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Subscribers | Read | brandstofans.substack.com |
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| #110 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
The horror franchise playbook: how to keep monsters paying out
2025 is shaping up as a breakout year for horror. While other genres wrestle with expensive flops and hesitant audiences, horror has delivered steady growth in both volume and margin. The genre now accounts for nearly one in five tickets so...
16 Licensing trends IP owners should act on now
With Brand Licensing Europe (BLE) about to start, we’re checking in on the latest consumer products trends for IP owners. The conversations in the ExCeL Conference Centre will reveal which themes have genuine commercial weight and which are...
Secrets of brand collabs for IP owners
Brand collaborations are everywhere - fashion × snacks, gaming × fast food, prestige TV × scented candles. If there’s white space on a billboard or a limited-edition hoodie, you can bet two logos are already printed on it.
How to get a sequel greenlit
The new Conjuring movie, The Conjuring: Last Rites, purports to be the final instalment in the saga. But it just achieved an opening weekend of $187 million worldwide (the second biggest global opening ever for a horror movie). And one thin...
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Authors
The writers behind this newsletter.
How to commercialise IP and engage fans. Previously Chief Commercial Officer for the Harry Potter franchise at Warner Bros; COO at HBO Europe; and VP BizDev at Disney.
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