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Brian Balfour

I'm Brian Balfour. Founder/CEO of Reforge, Former VP Growth at HubSpot. I write free, deeply researched essays on AI, product, and growth strategy.

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Substack
PricingOnly free issuesPublishesWeekly
Issues9Founded3 years agoLast Issue8 months ago
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Latest Issues

AI Growth 📈

10 years ago I created the first Reforge Growth Series. We defined key approaches to growth like Growth Loops, Growth Models, Activation Experiences, Habit Building, Network Effects, and a lot more.

While these things have stood the test...

8 months ago
34
1

The Four Fits: A Growth Framework for the AI Era

Reforge’s Fall Cohort of AI courses starts October 14th, including guests from OpenAI, Canva, GitLab, Descript, Laurel and many more. Enroll now to secure a spot.

AI Growth | AI Leadership | AI Strategy | AI Foundations | AI Productivity |...

8 months ago
234
7

The new entry point: Why Atlassian Acquired The Browser Company


Reforge’s Fall Cohort of AI courses starts October 14th, including guests from OpenAI, Canva, GitLab, Descript, Laurel and many more. Enroll now to secure a spot.

AI Growth | AI Leadership | AI Strategy | AI Foundations | AI Produc...

8 months ago
45
7

How Claude Is Building A Unique Growth Engine Out of User-Created Apps

One of the things I’ve been watching closely is how AI is creating new types of Growth Loops that we haven’t seen before. Two years ago I wrote about LinkedIn’s AI enhanced content loop that generated 1M uniques per month in record time.

A...

10 months ago
67
10

How To Navigate The AI Distribution Shift

After I wrote the The Next Great Distribution Shift, the most common thing people were asking me is - “What do I do about it? How are you preparing?”

and I tackled this in our recent episode of Unsolicited Feedback. The TL;DR: If we're rig...

a year ago
60
7

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  • Brian Balfour

    Founder/CEO @ Reforge. Advisor @ Long Journey Ventures. Dad of two.

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