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Casey Accidental

Casey Winters, Dan Hockenmaier

My personal blog on all things related to scaling companies

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues156SubscribersRead caseyaccidental.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Wood Grain Steering Wheels

I work with a lot of startups these days, and startups are frequently excited to talk to me about advanced growth ideas. This makes sense. I’ve been able to have success in my career leveraging advanced strategies to help startups win and t...

2 months ago
17
3

Is My Second Product Failing?

In my recent essay about second products, I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second produc...

2 months ago
7
0

The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

This is a joint post by Casey Winters and Dan Hockenmaier.

2 months ago
51
17

A Framework for Developing Cultural Values

Every startup talks about their cultural values, but very few live them in a way that better allows them to win. Most are too vanilla and therefore forgotten by the team over time. There is a difference between cultural values, where compan...

3 months ago
14
4

Authors

The writers behind this newsletter.

  • Casey Winters
  • Dan Hockenmaier

    Growth, marketplaces, and trying to separate signal from noise. Chief Strategy Officer at Faire, partner at Reforge.

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