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curious by nouvôt

Caitlin Mayance

The future is designed, not doomed. Bi-weekly signals and practical plans for brand leaders against apathy.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues92Founded2 years agoLast Issue16 days ago
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Latest Issues

The Horrors Persist and So Must We

Reading the news feels a lot like an exercise in extreme masochism right now. Not to down-play the very real, very deprimo activities happening in the world lately, but the amount of times I say “not great, bob” in a day is becoming unsusta...

16 days ago
10
2

Designed, not Doomed

Do you have an internal countdown to Q4 or are you normal? Getting to the end of September is an odd one; just as 2027 planning is wrapping up, the sprint to end the year accelerates. No matter the size, scale and complexity of your team/or...

2 months ago
8
7

No Thank You, Pazuzu

My latest side-quest obsession1 is neighbourhood noticeboards:

At first, I started taking photos of them because they still exist (rightly so) when we’re all so digital-first for event discovery. Then I started noticing the content.

What...

2 months ago
9
2

Back to Work or Eternity Leave?

How is it the end of August already?

End-of-Summer check-in: are you head-first back to work, dreaming of taking an eternity leave or eyeballing the rest of the year? For those working on 2027 planning, I’m opening up a few slots for stra...

2 months ago
8
4

Is Your Out of Office On?

It’s August, it’s Europe, it’s officially out of office season. Have you got yours on?

I’m taking a fairly tentative approach to holiday-mode this year, as in, I am physically on vacay but it feels mentally illegal to take time off while b...

3 months ago
4

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  • Caitlin Mayance

    The future is designed, not doomed. I run nouvôt, facilitating anti-sameness strategies, creative culture + future-proofing sprints. Formerly → Zalando, ASOS, Topshop, Dazed.

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