Business of Speed
Vincenzo Landino, Lali MichelsenThe money and business behind F1 and motorsport.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 249 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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bizofspeed.comLatest Issues
The Monaco Grand Prix You Don't See on TV
The barriers have been up for weeks.
Twenty-one kilometers of steel Armco. Twenty thousand square meters of wire fencing. Tonnes of grandstand material, all bolted onto streets that residents drove to work in January and will drive to wor...
Don’t You Dare Get Rid of Monaco
Somewhere between the casino and the sea, a Formula 1 car bursts out of a tunnel at 180 miles an hour, daylight detonating in the driver’s eyes, and threads itself between two steel barriers with about the room you’d leave a shopping cart i...
Thinking About Thinking
Does anyone remember that SAP advertisement with Clive Owen, where he thinks about thinking?
I don’t know why I think about that ad so often, especially in today’s world, where we have AI models doing a lot of that for us.
Maybe because...
The Best F1 Audience Report Just Came from Pinterest
Quick word before we get into it. Business of Speed is the independent newsletter on the audiences, sponsorships, and cultural forces shaping motorsport. The money side. The strategy side. The stuff that doesn't show up on the timing screen...
Gucci’s $150M Turnaround Bet on Formula 1
Gucci is entering Formula 1 as a title sponsor for the first time, taking over the Enstone-based Alpine team from 2027 in a multi-year deal reportedly worth $50-$60 million per season. Performance escalators push total contract value past $...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Business of Speed.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where Business of Speed ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 470 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
exploring money and business in F1 & racing
Partner at Business of Speed. Colombian-American.
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