Case by Case, by David Mastro Scheidt
David Mastro ScheidtWine, food and a little bit of travel. Deep dives on winemaking and the world of wine.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | davidscheidt.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Cutting it Short: The Effectiveness of the Short Wine List
In a world of endless wine options, a short list of 25 to 50 labels can be a restaurant’s sharpest tool. It’s an ethos I’ve championed for years, especially after spotlighting the “No Wine List” trend in last week’s article:
No Wine List? No Way
A recent article from Wine Enthusiast, Not Having a Written Wine List Is Trendy—and a Bad Idea by John Sumners is timely insofar as the role of wine is evolving (perhaps devolving) in restaurants.
Why Whiny Baby Matters
A quick note before I jump into the Whiny Baby article…Harvest is over for me and OND is in full swing, which means events, more road travel, and more ideas for stories. I’m nearly at 100 subscribers which is really great, thanks for subscr...
From Wine’s Soft Sell to Martha’s Monetization
A quick update on why there was no post last week. It was another 1500 miles of driving, harvest duties, and sales. No, that isn’t typical during most of the year, but this falls under the special category of “Harvest Time” so my duties as ...
Authors
The writers behind this newsletter.
Founder, Sole Owner, and Winemaker for Mastro Scheidt Family Cellars since 2007. Consulting Winemaker for restaurants, athletes, wine shops and sommelier projects.
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