I’m Joe Pine, author of The Transformation Economy. This Substack is where I extend the work beyond the book—helping you understand, apply, and fully embrace transformation as a way to create real value and foster human flourishing.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 168 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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It’s called bastardization
Excuse the strong language, but it’s the only term for it. For “bastardize” means “to change something in a way that makes it fail to represent the values and qualities that it is intended to represent”.
And that’s what has happened to me...
Deep Story
Bob Rogers is a legend in the themed experience industry. His first job was being a magician in the Magic Shop on Main Street in Disneyland, and not being able to completely follow the rules led him to become a Disney Imagineer and perhaps...
At the Heart of Business
As you may have noticed I read a lot of newspapers. I get my local paper the St. Paul Pioneer Press every day, The Wall Street Journal the six days it publishes, and the New York Times every weekday. I used to get the latter every day, but...
The Time Tax
The Wall Street Journal publishes a book review every day, and they are almost always worth reading. Last Monday’s review of The Time Tax: How the Government Wastes Our Time―and How to Fix It by Annie Lowrey of The Atlantic was no exception...
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Authors
The writers behind this newsletter.
Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
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