I’m Joe Pine, author of The Transformation Economy. This Substack is where I extend the work beyond the book—helping you understand, apply, and fully embrace transformation as a way to create real value and foster human flourishing.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 161 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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We’ll have our next (the 20th!) Zoom session for paid subscribers on Thursday August 6.
What’s the FIRST Thing to DO?
It’s not what I thought when I finished the book
I’m often asked what the first thing companies should do when shifting into transformation guiding. I used to answer, “Encapsulate your experiences”. I no longer think that’s true!
Learning from Healthcare
I was struck by an article in The New York Times this week entitled “Five Stars for Cinematic Care”. (At least in the paper edition; online it’s entitled “Health Screenings: Where Hospitals’ T.L.C. Includes a Movie Theater” for whatever SEO...
The Economic Value of Experiences & Transformations
I came across a recent article by Stuart Winchester, the founder, editor & host of The Storm Skiing Journal & Podcast, where he compared the price of a TV vs. a lift ticket at Steamboat Resort over the past four decades:
So in 40 years,...
What to How to Why
A new way to think about the shifts from services to experiences to transformations
I recently recorded a podcast with Hector Garcia, a professional Certified Public Accountant who also runs, with his brother, a conference for CPAs called...
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Authors
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Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
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