Arthur Forbus | CFOF
Changing the Face of Finance (CFOF) explores how CFOs and finance leaders in $100M–$1B organizations navigate complexity and drive board-ready clarity by connecting strategy, people, process, technology, and data.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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cfof.substack.comLatest Issues
The Close Operating Model: Why Speed Without Structure Always Breaks
Finance teams have been trying to shorten the close for years.
Tools have improved. Automation has expanded. Checklists have multiplied. And yet, for most mid-market organizations, the close still runs longer than it should, still produces...
The ERP Decision Is a Career Decision. And a Company Decision.
Most ERP decisions get made the wrong way.
Not because the people involved are careless. Not because the process is poorly run. But because the frame is wrong from the start.
When an ERP selection is positioned as a technology initiative,...
AI Won’t Fix FP&A Foundations, But It Can Accelerate Them
AI and machine learning are dominating finance conversations, often positioned as solutions to long-standing FP&A challenges. Yet many teams struggle to translate that promise into practical results.
That gap remains.
I recorded this conv...
Why Data Readiness Is the Real AI Prerequisite
AI is not failing in finance because the models are wrong.
It is failing because the foundation underneath the models is not ready.
That distinction matters — because it changes where the work actually needs to happen.
The Pressure vs. T...
How I’m Using AI Across Accounting, Finance, Consulting, and Thought Leadership
Editor’s note from Arthur — May 2026
Earlier this year, the Texas Society of CPAs invited members to contribute short perspectives on practical AI use in the profession. I submitted the piece below. It was selected for publication in the M...
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Founder of Changing the Face of Finance (CFOF). Exploring how CFOs and finance leaders in $100M–$1B organizations navigate complexity and drive board-ready clarity by connecting strategy, people, process, technology, and data.
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