Arthur Forbus | CFOF
Changing the Face of Finance (CFOF) explores how CFOs and finance leaders in $100M–$1B organizations navigate complexity and drive board-ready clarity by connecting strategy, people, process, technology, and data.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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cfof.substack.comLatest Issues
AI Won’t Fix FP&A Foundations, But It Can Accelerate Them
AI and machine learning are dominating finance conversations, often positioned as solutions to long-standing FP&A challenges. Yet many teams struggle to translate that promise into practical results.
That gap remains.
I recorded this conv...
Why Data Readiness Is the Real AI Prerequisite
AI is not failing in finance because the models are wrong.
It is failing because the foundation underneath the models is not ready.
That distinction matters — because it changes where the work actually needs to happen.
The Pressure vs. T...
How I’m Using AI Across Accounting, Finance, Consulting, and Thought Leadership
Editor’s note from Arthur — May 2026
Earlier this year, the Texas Society of CPAs invited members to contribute short perspectives on practical AI use in the profession. I submitted the piece below. It was selected for publication in the M...
CFOF Unplugged | Episode 6: Governance Is Not Control. It Is Decision Speed at Scale.
Governance does not create friction. The absence of governance does.
In this episode of CFOF Unplugged, Arthur Forbus reframes a concept most finance leaders have been taught to resist. Governance is not bureaucracy. It is the structure th...
Stop Billing for Time. Start Pricing for Outcomes.
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A law firm recently won a Fortune 500 retainer over a better-credentialed competitor.
Not because they were smarter.
Not because they had more experience.
Because they turned around a 200-page contract review in under six hours....
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Founder of Changing the Face of Finance (CFOF). Exploring how CFOs and finance leaders in $100M–$1B organizations navigate complexity and drive board-ready clarity by connecting strategy, people, process, technology, and data.
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