
The playbook for leaders making big bets in the AI era. Get actionable frameworks from former Amazon exec John Rossman to pursue market-shaping ambitions and make high-stakes decisions with confidence. Author of "Big Bet Leadership" & "The Amazon Way"
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The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast. — Peter Drucker1
> Architecture is not an inspirational business, it’s a rational procedure to do sensible and hopefully beautiful things; that’s all.
“We have it in our power to begin the world again” — Thomas Paine, Common Sense
An hour lost at a bottleneck is an hour lost for the entire system." - Eliyahu Goldratt
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John Rossman is the leading authority on high-stakes decision-making in the AI-driven era. An early Amazon exec who launched the Marketplace, author of Big Bet Leadership & The Amazon Way. He delivers his frameworks as a keynote speaker and advisor.
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