Checks Out
Ellen Kellogg, Mia ClarkeCoverage of brands that check out as having all of the ingredients of lasting growth... and the forces that move them.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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checksout.substack.comLatest Issues
Cultural Cahoots. Inside Scoop. Safety Nests.
Micro Force #7 | Cultural Cahoots: Embrace a familiar cultural stereotype and reposition it as special or luxury.
Connection is undoubtedly one of the four holy grail emotive responses in branding. (Wanna guess the other thre...
Good Mess. Imperfection as Information. Living Proof.
Micro Force #12 | Good Mess: Embrace variation, imperfection— even ‘ugly’– as proof of realness and life.
We’ve entered a strange moment in consumer culture where everything looks a lot better than it feels. Feeds are smoothe...
Secret Weapon. Effortless Reps. Cravable Science.
Micro Force #5 | Secret Weapon: Back-up or boost the perceived necessities of life/quality of life in an effortlessly habitual way.
One of the bizarre tensions many of us are living with right now is our extremely high expect...
Like A Pro. For Mastery. Not Mimicry.
Micro Force #14 | Like A Pro: Enable people to perform with the flair, precision or knack of an expert.
This isn’t Momofuku instant noodles or Air Jordan sneakers. It’s not about creating a brand or product inspired by a pro....
Anti-Establishment. Rogue Appeal.Inwardization.
Micro Force #11 | Anti-Establishment: Shun or shock category norms in a bold and expressive way.
We’re far beyond the early days of globalization when cultures slowly seeped together. Now, we’re vigorously whisked, bumping up...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Checks Out.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Brand Growth Strategist and Creator at Studio On Brand. "Checks Out" is where we put our brand-building model to the test.
Brand Storyteller and Copy Strategist. Creator at Studio On Brand. "Checks Out" is where we put our brand-building model to the test.
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