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The Brandsider

Tamara Belair

Inside the world's most magnetic brands \ud83d\udddd️ IG/TT @thebrandsider

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Substack
PricingOnly free issuesPublishesWeekly
Issues20Founded3 years agoLast Issue3 months ago
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Latest Issues

How Aesop turned intellectual rigour into a $2.5 billion brand

The Brandsider brings you inside the world’s most magnetic brands. Subscribe for deeply researched analysis and case studies, or enquire about working together.


February 7, 2025 | Edinburgh, UK

There’s a specific amber bottle that...

3 months ago
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Inside Vyrao's irresistible universe

The Brandsider decodes the brand strategy behind luxury brands. Subscribe for weekly playbooks and case studies, or enquire about working together.


November 29, 2025 | Edinburgh, UK

My favourite brands to study are those that make...

6 months ago
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2

Return to form

The Brandsider decodes how brands build belonging. Subscribe for strategy playbooks, case studies, and your weekly intelligence briefing.


October 24, 2025 | Edinburgh, UK

Hi - and welcome back to this week’s Brandsider Briefing....

7 months ago
5

Who makes a brand?

Welcome back to The Brandsider - an insider’s weekly dispatch on how brands build belonging. Connect with me on Instagram and LinkedIn.


October 10, 2025 | Edinburgh, UK

It’s been a lovely week in Edinburgh. My mother-in-law was in...

7 months ago
10

Heritage isn't enough

The Brandsider is a weekly newsletter about how brands create insiders. Subscribe for strategy playbooks, case studies, and the mechanics of belonging.


October 3, 2025 | Edinburgh, UK

Hi - and welcome back to The Brandsider.

It’s...

8 months ago
13
2

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