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The Brandsider

Tamara Belair

Your insider brand briefing, delivered every Friday \ud83d\udddd️ | @thebrandsider

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues16SubscribersRead thebrandsider.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Heritage isn't enough

The Brandsider is a weekly newsletter about how brands create insiders. Subscribe for strategy playbooks, case studies, and the mechanics of belonging.

2 months ago
7
2

The problem with cult brands

The Brandsider is a newsletter about how brands create belonging. Subscribe for your weekly insider brand briefing.

2 months ago
10
4

Become your brand’s biggest asset

The Brandsider is a newsletter about the making of cult brands. Every week, we unpack essential lessons and case studies to help you build your own.

3 months ago
7
1

Labubu deserves to be more than a fad

September 12, 2025 | Edinburgh, UK

3 months ago
7
2

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Authors

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  • Tamara Belair
  • Frequently Asked Questions

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